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How to navigate SEO in a multi-platform world

Search Engine Land

They need to help develop content strategies and ensure that content is optimized for search engines and users. Work closely with UX designers to create websites that are easy to use and navigate. User experience In many ways, SEO and UX go hand in hand.

UX 113
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How To Identify & Improve Crappy UX Issues

ConversionXL

That is scary considering that it’s our interpretation of the data that influences the User Experience. A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Less than ? image credit.

UX 113
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How to Find & Fix Terrible UX On Your Site

ConversionXL

That is scary considering that it’s our interpretation of the data that influences the User Experience. A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Less than ? image credit.

UX 62
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Or it could be that issues with UX design have ruined the experience. Based on your answers, make necessary changes to your marketing, SEO, or user experience and continue to track bounces closely. If returning users have a higher bounce rate than new users, look at your content strategy and design.

CTR 105
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Nudge Marketing: From Theory to Practice

ConversionXL

Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. With the data you get from testing on-site nudges, you can gather behavioral and even psychographic data about your users. Price anchoring is a sure-fire nudge to drive online behavior.

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Should You Optimize for Micro-Conversions?

ConversionXL

Clicking the ‘View pricing’ link. According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Process milestones lead a user towards a macro-conversion. Micro-conversions help identify where UX improvements are most needed. What does that mean in practice?

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

It’s like when Joshua Porter noticed he was getting a ton of form errors on the “enter billing information” page, he added a tiny bit of copy to remind users to enter the billing address associated with their credit card , and noticed the errors went away, “thus saving support time and increasing revenue on the improved conversion”.