3 common B2B SEO mistakes sabotaging cost per lead
Search Engine Land
MAY 28, 2024
Thus, your potential ROI and profit margins decreases over the long term, too. Based on SERP CTR averages , it means you’re unlikely to ever see anything greater than ~5% of the potential traffic. Ad creative click-throughs and response rates often fall over the long term. This ain’t new, either.
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