Search ad costs rise, conversion rates decline again in 2024
Search Engine Land
MAY 13, 2024
The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). Industries with big decreases were Finance & Insurance (down 32.40%) and Dentists & Dental Services (down 19.57%). CTR: 6.42%. Why we care. The average CPL was $53.52
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