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Should You Optimize for Micro-Conversions?

ConversionXL

According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. They also help us determine if UX changes are having the desired impact.”. Tracking Micro-Conversions Allows Greater UX Insight. Image Source.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

4 Advanced Facebook Targeting Techniques Every Facebook Advertiser Should Know. Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. Recommended Reading. The Definitive Guide To Adwords Display Targeting.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions.

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How to Nail Down the Perfect Website Navigation

Hubspot

Card-sorting is a simple user-experience technique that helps you get into the minds of your website visitors and design the navigation from their standpoint. The good news is, you don''t have to have any UX experience to run this exercise. Lay out a stack of index cards on the table, each representing a major page on your site.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The process of improving your site conversion using design techniques, key optimization principles, and testing. CTR: Clickthrough Rate. CX: Customer Experience (See UX). Choose KPIs that represent how your marketing and business are performing. UX: User Experience. CRO: Conversion Rate Optimization.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). The process of improving your site conversion using design techniques, key optimization principles, and testing. Choose KPIs that represent how your marketing and business are performing. 91) User Experience (UX). 16) Closed-Loop Marketing. 23) Conversion Rate Optimization (CRO). 47) Keyword.