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This day in search marketing history: March 21

Search Engine Land

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing) 2019: But no, this didn’t confirm Google was using engagement metrics in rankings. 2022: How your ad position and CTR impact conversion rate by Jason Tabeling 2019: What do the symbols mean in Google’s Map Pack and Local Finder?

CTR 93
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13 questions to diagnose and resolve declining organic traffic

Search Engine Land

Mind all four primary metrics – clicks, impressions, CTR and average position – for each of the views below. Using the Search Type filter) Geography : Do regional changes in your rankings show that user interest is dwindling or that the SERP is now showing localized search results? Did competition change?

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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Everyone of a qualifying age who shares the same region, language and location settings sees the same content. Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Top level categories include business, entertainment, family & relationships, fitness & wellness, food & drink, shopping, fashion, sports, hobbies, and technology. Interest Targeting: Categories include health, beauty, business, careers, hobbies, society, sport, and more. Clickthrough Rate (CTR).

CTR 74
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event. Enter basic information about your business, including name, country/region, time zone, and currency. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR).

Customers 102
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The Straightforward Guide to the Google Display Network

Hubspot

The standard CTR for this network is still under 0.5%. In-market segments are Google users interested in broad categories of products and services, including real estate, education, home and garden, sports and fitness, and more. or territories internationally to which your business prefers not to drive sales.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If your business sells to a specific region only, this statistic is important to look at. Don’t be worried if your CTR is not high at first; the average click-through rate is around 2%, but can change depending on the industry and company. A higher score leads to better positioning of your ad and higher CTR.