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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. What’s on your customers’ minds?

Referrals 124
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Build-A-Bear using data to make itself into an all-ages brand

Martech

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Count Your Candles. Processing.Please wait.

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Sales Tools – Empower Your Business

The 5% Institute

CRM Software: Enhancing Customer Relationships Customer Relationship Management (CRM) software is a fundamental sales tool that centralizes customer data, facilitates lead management, and streamlines communication.

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Generative CRM — Here’s What It’ll Mean For Your Business

Salesforce

Now imagine your customer relationship management (CRM) platform doing all this in seconds, so you can fine-tune that email and send it sooner. This is the promise of generative CRM, which will combine the power of generative artificial intelligence (AI) with your customer data to make your teams more productive.

CRM 98
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How location data helps marketers acquire new customers and expand campaigns

Martech

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A Using location data for customer acquisition.

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What Is Good Customer Service?

Salesforce

Good customer service makes customers feel valued and recognized. How can you go the extra mile for your customers? Here are a few real-world examples of stand-out service to inspire you: E-commerce: A customer receives a sweater from a clothing subscription service and wears it all the time.

Service 52
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What Is Sales Management? Your Ultimate Guide

The 5% Institute

Developing Sales Strategies Developing effective sales strategies involves identifying target customers, understanding their needs, and creating a plan to meet those needs. Sales strategies may include tactics such as product differentiation, price adjustments, or promotional campaigns.