Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. GA4 search bar updates on Jan.

Retail 124

Retail X-functional Launch Non-Profits 124

Search Engine Land

FEBRUARY 27, 2024

You’ll want to know if you have access to performance data (aside from logging straight into Google Analytics or Google ads) directly or if you’ll have to request reports. GA4, platform data or another source? You may also want to understand if they use other technology like Triple Whale. For B2B or service focus: 21.

Retail 104

Retail Clients Contract Campaign 104

Martech

JUNE 21, 2023

In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. We’ve all transitioned to GA4, briefed stakeholders on the new metrics and triple-checked how GA4 data interacts with your other technologies, right? Data organization View in properties. page tag. Get MarTech!

E-commerce 144

E-commerce Technology Technology Service 144

Search Engine Land

SEPTEMBER 26, 2023

The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. There were places where you could buy links, and services promising to boost your rankings actually worked! GA4 wasn’t merely a new “version.” And the irony?

E-commerce 128

E-commerce Engineering Gaming Gambling 128

Search Engine Land

OCTOBER 23, 2023

Google has set a deadline for all existing Discovery campaigns to transition to Demand Gen by early 2024, marking a significant shift in their advertising strategy. The new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads. Farewell, broad-match modified keywords.

E-commerce 126

E-commerce Launch Campaign Retail 126