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Prime Day contributed to significant e-commerce growth this year

Martech

For instance, in 2020, the Prime Day promotion was pushed back to October. Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories.

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SEO for E-Commerce: Essential Steps

Beeketing

In previous years, E-Commerce was limited to giant companies like Amazon, Flipkart, eBay, etc. But, with the changing times, e-commerce is being adapted with small and medium industries as well. . You may spend thousands on building an enticing e-commerce website, but what if it doesn’t attract visitors?

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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks? That’s when we started leaning into retail media networks in a really big way. What’s on promotion?

Retail 121
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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? That’s when we started leaning into retail media networks in a really big way.

Retail 108
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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. Chances are you’ve come across referral marketing promotions for years.

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Managing the unpredictable: Getting marketing, sales and operations aligned

Martech

Unseen by the customer is the network of manufacturers, shippers and warehouses that meet demand with supply. A marketing guy will say ‘buy what is promoted.’ You’re trading off more capital tied up in inventory,” said Carter Armstrong, CMO of e-commerce fulfilment firm ShipBob. They take a bit of a punt.

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0. Thanks, Google!