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SEO for E-Commerce: Essential Steps

Beeketing

In previous years, E-Commerce was limited to giant companies like Amazon, Flipkart, eBay, etc. But, with the changing times, e-commerce is being adapted with small and medium industries as well. . You may spend thousands on building an enticing e-commerce website, but what if it doesn’t attract visitors?

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Sitecore confirms full integration of products from last year’s acquisitions

Martech

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. E-commerce is on fire and has been for two years now.

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Apple ‘quietly asked Amazon to block competitor ads on its product pages’

Search Engine Land

This preferential treatment has supposedly enhanced Apple’s product pages, creating a more streamlined user experience, which has caused frustration amongst the company’s rivals, according to Business Insider. Read our report on Amazon’s ‘ secret ad pricing scheme ’ for more information. Why we care.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

For example, rates may differ depending on which channel a shopper uses, the price range of particular products, and even seasonality. Is the payment experience clunky? If it’s the price that deters shoppers from making a purchase, perform a test to see if lowering the cost encourages more purchases.

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How Sales Skills Can Help Grow Your Audible Business

Sales Pop!

With the rise of e-commerce, the shift to the online platform from brick-and-mortar stores has transformed selling styles. Regular communication with them through e-mail updates and newsletters can help keep them informed of new releases so they have something to look forward to.

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How To Build Loyalty With Year-Round Holiday Marketing Strategies

Salesforce

Also, given that 60% of smartphone users increased their screen time during the pandemic – and that mobile commerce will account for the largest sales growth contribution for retailers this year– businesses need a strong mobile strategy to support their channels. Ashley Fortman, experience strategist at Salesforce.

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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

Being authentic and serving your users. The latest version of Google’s Search Quality Guidelines refines their guidance for content quality, especially pertaining to YMYL industries (finance, healthcare, e-commerce, and so on). When possible, advertising should complement your content, not distract from it.