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Apple ‘quietly asked Amazon to block competitor ads on its product pages’

Search Engine Land

This preferential treatment has supposedly enhanced Apple’s product pages, creating a more streamlined user experience, which has caused frustration amongst the company’s rivals, according to Business Insider. Why we care. Special treatment? ” “I can’t recall any other brand with the same setup.”

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These Are the Services Your Clients Really Want, According to New Search Data

Hubspot

Selling the services your clients really want to purchase. The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands. Some marketing services seem to always be on top. What’s the best way to position your agency for growth?

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9 SEO tactics for the holiday period

Search Engine Land

This is especially useful for an e-commerce website. Create dedicated categories for Christmas to make it easy for users to navigate to seasonal items. This includes faster load times, responsive design and easy navigation to improve user experience. You can also add a Christmas twist to existing pages.

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Big vendor risks: Friday’s daily brief

Martech

The Wow factor is something that might not be essential but makes for a delightful user experience. Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. In this case, the group decided to Wow by adding an AI-driven chatbot.

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Understanding Sales Conversion (Detailed)

The 5% Institute

Finally, a strong emphasis on sales conversion ensures a positive user experience, leading to customer satisfaction, repeat purchases, and brand loyalty. First and foremost, focus on improving the user experience of your website. Q5: How can I reduce cart abandonment on my e-commerce website?

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The search marketer’s new imperative: Capturing first-party data

Search Engine Land

Oftentimes it’s commerce, loyalty programs, and the like that are deemed responsible for discovering the ins and outs of your customers. Users are purposefully engaging with your site. Search + site behavior data = better user experiences. But search plays a critical role, too. So, what does that look like?

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. Here are some commerce and marketing strategies you can implement on specific web pages and sections of your ecommerce site.