Iannarino

FEBRUARY 21, 2024

Non-Sales Books That Transformed My Selling Techniques Unlocking Personal and Professional Effectiveness with Seven Habits of Highly Effective People The first book that helped me sell was not a sales book, but a book about how to interact with people effectively. That book was Stephen Covey’s Seven Habits of Highly Effective People. The chapter on being proactive did much to improve my ability to sell effectively.

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Technique Sales Sell 257

Search Engine Land

FEBRUARY 21, 2024

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their content is great and high-quality. They just can’t understand why it isn’t ranking. But inevitably, when I go look at that great content, it typically is, at best, subpar.

Retail 137

Retail Start-ups Gaming Engineering 137

Martech

FEBRUARY 21, 2024

It would be just typical of the E.U. to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. They do it all the time. Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Customers 108

Customers Non-Profits Legal Government 108

Search Engine Land

FEBRUARY 21, 2024

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Why video matters. 93% of consumers say video is helpful when making an online purchase, according to video creator Animoto.

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Launch Entertainment Conversion Product 128

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

SaaStr

FEBRUARY 21, 2024

Dear SaaStr: Did it ever take you a year to close a sale? Absolutely. This is pretty common in the enterprise. It took me about 18 months to close Google, for example. And that was just for the initial group of users: Need identification and discussions with project manager over several months About 6 on-site meetings to review need identification and discussion with a broader group RFP Prototype of workflow Ensure integrations could be connected to custom apps Wait for new feature to ship A

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Closing Customers Pipeline Trust 105

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or let you choose one manually. It then removes the background, and you can use the Backdrop feature to pick a new background from a carousel of options or create one by inputting a prompt, such as “National Park” ad demonst

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Gambling Presentation Start-ups Product 116

Search Engine Land

FEBRUARY 21, 2024

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customers 116

Customers A/B testing Strategize User Experience 116

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues.

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Growth Cross-sell Promote Price 97

Search Engine Land

FEBRUARY 21, 2024

This year’s Super Bowl LVIII was watched by a record 123.4 million viewers. The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. Analyzing ad effectiveness is a complex endeavor that requires looking beyond just viewership numbers to metrics that measure real business outcomes.

Gaming 116

Gaming Campaign Clients Represent 116

SaaStr

FEBRUARY 21, 2024

Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs.

Cross-sell 90

Cross-sell Strategize Campaign Education 90

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

FEBRUARY 21, 2024

Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Why we care. Prompting businesses to engage directly with Google Ads, especially when they already have an advertising agency, may lead to confusion for the business and undermine the agency’s ability to perform effectivel

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Consult Clients Promote Start-ups 106

SaaStr

FEBRUARY 21, 2024

One of the most powerful things in SaaS is having a visionary founder-CEO. Nothing against an outside CEO. Sometimes, the time comes to hand the baton to someone else. But, but — only a founder CEO can execute a vision over 20+ years. Only a founder CEO knows the why. Only a founder CEO is always, forever, a founder. Jobs come and go. But whatever company you found, you are its founder forever.

Growth 88

Growth Up-sell Sell Customers 88

Sales Hacker

FEBRUARY 21, 2024

Referrals are the lifeblood of sales. They convert better than any other sales channel and afford a more natural and authentic sales process. 84% of all buying decisions start with a referral. However, they don’t happen as much as they should. Too often, an investor, advisor, or friend could have made the difference between closed-lost and closed-won, but they simply weren’t aware.

GTM 77

GTM Referrals Networking Represent 77

Adaptive Business Services

FEBRUARY 21, 2024

Updates In our last post, Nimble CRM had just released the ability to add delay send and message draft saves in the new compose window. Here is a video. I’ve been told that these features are the first cog in the wheel that will allow Nimble to soon offer message sequencing (drip) campaigns. Watch for this to come soon along with the availability of increased group message send limits.

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CRM Consult Business Services Campaign 71

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Campaign

Salesforce

FEBRUARY 21, 2024

In some industries, people are afraid they’ll lose their jobs to technology. But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. The Bureau of Labor Statistics estimates that U.S. job openings in installation, maintenance, and repair occupations will grow by about 582,100 each year between now and 2032.

Technology 69

Technology Technology Service Objectives and Key Results 69

The Digital Technology

FEBRUARY 21, 2024

Users often assume that the Windows firewall adequately safeguards their devices, leading to undervaluing the best free antivirus. But that’s just the firewall’s built-in basic functionality feature.

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RAIN Group

FEBRUARY 21, 2024

In the competitive arena of sales, the true game-changer is having a well-trained sales team whose behaviors result in the desired outcomes. Consider the case of a technology firm that revamps its sales strategy to focus on consultative selling. During training, a conversation planning tool is shared that helps reps prepare for needs discovery meetings.

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Strategize Sales Consult Gaming 57

The Digital Technology

FEBRUARY 21, 2024

Delve into the world of chatbots and strengthen your communications skills by following this building chatbot guidelines that are designed not only for just the expert.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Predictable Revenue

FEBRUARY 21, 2024

Collin sat down with Mia Murphy from Tontine.ai, to discuss her transformative journey through the sales landscape. The post What Founders Must Do Before Their First Sales Hire with Mia Murphy appeared first on Predictable Revenue.

Sales 52

Sales 52

TaskDrive

FEBRUARY 21, 2024

From generating realistic images and music to crafting compelling stories and even designing novel solutions, generative AI is really pushing the boundaries of what is possible—and we are definitely here for it. The post What is Generative AI? Demystifying Artificial Intelligence’s Role in the Business Landscape appeared first on TaskDrive.

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Sell Or Die

FEBRUARY 21, 2024

Derek Batman is the entrepreneurial leader of Hardbat Athletics and Lucid Branding Solutions. With a lifetime devoted to athleticism, Derek studied Exercise Science at The University of Indiana, Pennsylvania, and West Chester University. He has been running Hardbat Athletics for over twelve years, helping the people of Newark become their strongest, most vibrant selves.

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Closing Customers Sales 40

The Digital Technology

FEBRUARY 21, 2024

The Looming Threat in Plain Sight Cybercrime is on the rise, with attacks growing more frequent, sophisticated, and costly.

Presentation 45

Presentation 45

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Salesforce

FEBRUARY 21, 2024

No three words on a calendar invite can cause nerves like “sales performance review.” And sales reps aren’t the only ones who worry about these conversations. Performance reviews can be just as daunting for sales leaders. Instead of dreading performance review time, treat it as a valuable chance to connect one-on-one with your sales reps.

Objectives and Key Results 105

Objectives and Key Results Construction Sales Clients 105

Search Engine Land

FEBRUARY 21, 2024

OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have only expanded exponentially. In January 2024, another monumental shift occurred when OpenAI declared the GPT store open for business.

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Customers UX Gaming Launch 132

Partners in Excellence

FEBRUARY 21, 2024

Sometimes a simple change in a single word changes our mindset and those who we work with. To me, one of the most important areas in applying this concept is with the words “To,” “For,” or “With.” With our own people, when we look at enablement, tools, coaching, programs, the choice of which of these words produces a profound difference in the outcomes we are trying to create.

Technology 92

Technology Technology Customers Process 92

Martech

FEBRUARY 21, 2024

AI in multimedia content creation is like having a super-smart assistant who knows your audience better than they know themselves, can crunch data in milliseconds and has a creative streak. This assistant doesn’t get tired, works round the clock and is always on top of the latest trends. Now, wouldn’t you want someone like that on your team?

User Experience 113

User Experience Gaming Technology Technology 113

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service