Anthony Cole Training
MARCH 29, 2024
Putting the best people in the right seats is the biggest problem identified by most business execs, especially as it applies to critical sales roles. In today’s high tech, fast-moving economy, finding the right people who can and will sell for your company is a keystone for success. What can your firm do differently to attain better results and attract top talent?
Iannarino
MARCH 29, 2024
You should consider returning to face-to-face meetings as a way to create a competitive advantage over competitors who don't care enough to travel to see the client.
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Martech
MARCH 29, 2024
You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Tamás Polgár declared agile has failed because proponents “merely parroted buzzwords and played with meaningless cards and colorful charts all day.
Search Engine Land
MARCH 29, 2024
In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed. Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and boosting information gain scores, which can be crucial for visibility in conversational search environments.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
MARCH 29, 2024
So the other day a CEO reached out to me about advice on an acquisition. They wanted to do three things: Enter a space they had no product or customers in today; and Add on at least $10m of extra revenue for the year; and Not add too much to their burn rate. So this CEO really wanted to buy a startup at around $10m ARR, that actually wasn’t remotely close to #1 in the space, and wasn’t growing anymore.
Search Engine Land
MARCH 29, 2024
Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad placements on its platforms. Potential Reach metric. The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
MARCH 29, 2024
Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively.
G2
MARCH 29, 2024
Discover the basics of composable commerce, how it differs from traditional architecture, and how it can provide your team scalability and flexibility.
SaaStr
MARCH 29, 2024
Dear SaaStr: When Do You Know It’s Time to Pivot? I think in SaaS, it’s when you have a handful of customers, and they are happy, and it’s been 9+ months … and you are growing, but slowly. If you have no customers, it’s not really a pivot or tilt, it’s a restart. But in SaaS what can happen sometimes is you are close to a product the market really wants, close, but not quite there.
Search Engine Land
MARCH 29, 2024
Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with easy access to creative best practices. Why we care. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be particularly beneficial for small and medium-sized businesses (SMBs) with limited resources.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
MARCH 29, 2024
The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge can often provide a decisive competitive edge. The notion of easily obtaining free data has sparked extravagant claims and controversy. But, as your mom probably told you — if something seems too good to be true, it is.
TaskDrive
MARCH 29, 2024
If you've ever wondered how hiring a virtual assistant can help you grow and scale your business, this is the guide for you. The post Virtual Assistant 101: What Every Business Owner Needs to Know About Hiring VAs appeared first on TaskDrive.
PandaDoc
MARCH 29, 2024
A deal desk streamlines deal management and enhances win rates — if the process flow is set up correctly. This article outlines steps to establish and optimize a deal desk process flow with your team to help advance your sales strategy. Key takeaways A deal desk is a cross-functional team assembled to oversee opportunity qualification, solution and proposal development, and negotiation stages of a sales process.
G2
MARCH 29, 2024
Conversational AI in customer communications has become commonplace in the past year. This is especially true in industries such as education, healthcare, automotive, real estate, and travel. While often seen as a positive development that increases efficiency and productivity, fears that AI will replace human jobs have also crept into the discussion.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Spiro Technologies
MARCH 29, 2024
Transcript Jake Manthei: That is a good question. How do you measure market share? Well, having gone to business school, what they teach in business school are all these case studies of publicly traded companies. Why do they do that? Well, because the data is public. When you work in small business, that is just not the case. Adam Honig: Hello and welcome to Make It.
Martech
MARCH 29, 2024
Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset management, delivery and performance evaluation. In other words, it’s aimed at being an end-to-end content supply chain that, because it deploys generative AI, can be at the service of business users rather than just creative professionals.
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