Iannarino
APRIL 18, 2024
Introduction to Time and Mortality An average life is a little over 4,000 weeks. My countdowns app suggests I have 1,745 weeks, 5 days, and 19 hours. It is rare that I open the app to look at the number of weeks remaining. Just mentioning the number of weeks that may remain causes some people to recoil at the idea, as if ignorance might shield us from the inevitability of our end.
Force Management
APRIL 18, 2024
Top sales teams differentiate themselves with a proven system for finding and attracting elite talent. But landing strong candidates is only the first step in the journey. The best organizations know how to retain sellers with the most potential and ensure they’re positioned to perform and excel as they advance up the ranks. Making the move from sales rep to manager is a common career pathway.
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Martech
APRIL 18, 2024
I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).
Partners in Excellence
APRIL 18, 2024
Andy Paul called my attention to a discussion in LinkedIn. It was, yet another, discussion on “sales math.” This one reported on research on win rates. It reported win rates declining from 2022 to 2024 from 23% to 19%, with win rates for deals with ACV over $100K declining from 18% to 16%. The data, by itself, is stunning. But the conversation related to the post was even more shocking, from too many perspectives.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
APRIL 18, 2024
The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs to move faster and produced cost savings, added value and, in some cases, more revenue. On the other hand, you have issues like: Generic content.
Martech
APRIL 18, 2024
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been rename
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
APRIL 18, 2024
Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet.
Search Engine Land
APRIL 18, 2024
Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday ( subscription required ) report citing multiple sources. Why we care: Brands and marketers will soon have another way to reach their target audiences. Although Threads isn’t at the level of Facebook or Instagram (2 billion monthly active users), Threads gained 50 million followers in its first 24 hours of launch last year and now has abou
SaaStr
APRIL 18, 2024
Dear SaaStr: Why Do Some People Loathe Sales? People loathe sales because they are making the mistake of mapping their experiences as, essentially, Very Small Businesses, as the general experience of a corporate buyer. Yes, you and I just want to buy in one click, on a website. I rarely if ever want to talk to a salesperson. Just think about buying a car.
Search Engine Land
APRIL 18, 2024
Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. Yes, I’m talking about the impending death of third-party cookies. If you’re reading this article, this is probably the 1,000th time you’ve heard it mentioned. And that might be part of the problem: “the death of cookies” could now be one of those familiar phrases you skim over without understanding the depth of its ramifications.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
APRIL 18, 2024
In a world where cookie-dependent strategies are becoming obsolete, and privacy concerns are on the rise, leveraging first-party data is more important than ever. But establishing a successful first-party data strategy can be challenging. Join our upcoming webinar, “ Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical ,” hosted by AtData.
Heinz Marketing
APRIL 18, 2024
By Tom Swanson , Engagement Manager at Heinz Marketing Last time we found out that ChatGPT struggles to make a visualized workflow. Today we are digging into whether or not ChatGPT can optimize a workflow based on qualitative data. Enjoy the video below! Initial Findings : ChatGPT can create workflows from scratch but results may be suboptimal. Existing workflows ranged from acceptable to chaotic; aim is to optimize.
Salesfolks
APRIL 18, 2024
In the competitive realm of sales, traditional approaches often emphasize charm and straightforwardness. However, a less conventional tactic, sarcasm, has shown remarkable efficacy, offering a distinct advantage to those who master its subtleties.
Salesforce
APRIL 18, 2024
If you asked any communication service provider , they are focused on improving customer service experiences to increase loyalty and decrease churn. As such, they’re looking to data and AI to help take their service to the next level. But there is so much uncertainty out there around AI for telecom customer service because it exposes those organizations to new risks and uncertain returns.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Sales Pop!
APRIL 18, 2024
In the dynamic landscape of technology, innovation is not just a buzzword; it’s the driving force behind progress. One such revolutionary innovation that has been reshaping industries across the globe is blockchain technology. Paired with digital innovation, blockchain has demonstrated unparalleled synergy, offering solutions to age-old problems and paving the way for a more efficient and transparent future.
Martech
APRIL 18, 2024
Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. It gave the example of tech entrepreneur Vivek Wadwha asking WhatsApp’s new AI “who he was, then what he’s famous for, and finally what he’s ‘infamous’ for. … In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation.
SalesLoft
APRIL 18, 2024
Your revenue tech stack contains a wealth of information – but that data often lacks context, an actionable next step, and collaborative workflows where reps engage their buyers. Left with a disjointed workflow, team efficiency gets shot, and sellers end up abandoning the tools all together. This ultimately leaves you with an inflated tech spend, poor ROI, and an unhappy team.
Salesforce
APRIL 18, 2024
The recent rollout of Salesforce’s new conversational artificial intelligence (AI) assistant Einstein Copilot is a pivotal product launch that enhances our ways of working and saves valuable time. Like most of our customers, we were excited when the technology became available to pilot, and we were keen to use it to transform how our sellers sell , how our customer service agents find answers and how our marketers manage campaigns.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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