My Sixth Book Day
Iannarino
OCTOBER 31, 2023
Today is the release day for The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.
Iannarino
OCTOBER 31, 2023
Today is the release day for The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.
Search Engine Land
OCTOBER 31, 2023
Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. “It’s been a long road, getting from there to here. We’re delighted to announce that the trek to Mobile First Indexing is now complete,” John Mueller from Google wrote on the Google blog. History. As a reminder, Google started mobile-first indexing over 6.5 years ago , and eventually, after publishing deadline after deadline, Google removed the dea
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Partners in Excellence
OCTOBER 31, 2023
This morning, as a drank my morning coffee, I went through my email and social feeds. You can guess what I encountered. At first I chuckled, I thought, “These people have a great sense of humor and irony! Who could imagine such really awful prospecting. They must be playing with Halloween and “Trick or Treat.” In the spirit of the Holiday, I responded to a few.
Search Engine Land
OCTOBER 31, 2023
AI companies (e.g., Google, OpenAI) are primarily using high-quality content created by news publishers to train generative AI systems, which then compete directly against those publishers. That’s the core argument made in a new report from News Media Alliance, a trade association that says it represents about 2,000 publishers in the U.S. and Canada.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Salesforce
OCTOBER 31, 2023
Picture this: saving time, making fewer mistakes, and focusing more of your attention on what matters. This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. In a world where customer expectations are increasing rapidly, it’s important for businesses to take every competitive edge they can.
Search Engine Land
OCTOBER 31, 2023
Advertisers are moving from search-based channels to social media for eCommerce ads, according to a new report by DataFeedWatch. The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. Below is an overview of the biggest issues impacting merchants, including invalid GTIN values and violation of Google policies.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 31, 2023
Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The survey asks users whey they want to pause their ad campaign before allowing them to continue. Why we care. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign pause to Google. Nonetheless, this feedback will aid Google in enhancing its product, ultimately benefiting advertisers in the long run.
Martech
OCTOBER 31, 2023
There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was the product of a very different online era, one that had few restrictions on the gathering and use of people’s data. It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of.
Search Engine Land
OCTOBER 31, 2023
In the fast-paced age of readily available information, staying on top of your game is crucial. And, if your game is SEO , there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge
Martech
OCTOBER 31, 2023
Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. Why we care. TikTok’s U.S. audience continues to grow and is now over 102 million users. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
G2
OCTOBER 31, 2023
A unified application programming interface (API) is an API that serves as a layer of abstraction that can communicate with multiple underlying APIs simultaneously.
Martech
OCTOBER 31, 2023
Confirmation emails are more than just a courtesy. Sometimes, they contain crucial information — like details about a meeting. So, what do you do when your confirmation emails aren’t being delivered? This article suggests ways to hone in on the problem and resolve the issue. The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.
SaaStr
OCTOBER 31, 2023
I love this question for both the founder who gets clarity and the investor who needs to give feedback ?? — Jenny Fielding (@jefielding) October 17, 2023 So one of the parts I like least about investing is the follow-up. Specifically, the follow-up when I’m not sure. A few times a year, I’ll meet founders and a company I believe in so muc h, I’ll clearly offer to invest at the first meeting.
Sales Hacker
OCTOBER 31, 2023
Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Highspot
OCTOBER 31, 2023
Enablement is vital to acclimate to changes in the business climate. By embracing innovation and aligning your enablement programs with business initiatives, you can embody what good looks like and achieve your organization’s goals. Push the envelope of sales enablement by driving efficiency through AI, scaling coaching with actionable insights, tying enablement efforts to business results, unifying the sales tech stack, and engaging buyers with digital experiences.
Salesforce
OCTOBER 31, 2023
Imagine a world where you create a new product that everyone wants. It’s a snap to make and it sells itself – a mega hit. Congratulations, you’ve smashed your goals! In this world, there is no overnight success. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their research, knows what buyers want, and delivers it.
Sales Pop!
OCTOBER 31, 2023
Are you grappling with the challenge of finding the right prospects for your business? Do you often find yourself overwhelmed by the task of prioritizing and selecting accounts that truly merit pursuit? In this insightful blog post, we will delve into the world of prospecting, account selection, and the transformative impact of data-driven strategies.
G2
OCTOBER 31, 2023
Discover why client portals are a must for customer-focused businesses. Learn their benefits and what to consider when implementing one.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Pop!
OCTOBER 31, 2023
Let’s be honest, accounting isn’t exactly glamorous. As an entrepreneur, you want to pour your energy into your brilliant product and delighting customers. But skimping on financial management can sink promising young companies. Partnering with an expert accounting firm can help startups build a foundation for success. Experienced CPAs handle the necessities like taxes, cash flow projections, and exit planning, so you can focus elsewhere.
Search Engine Land
OCTOBER 31, 2023
Most language language models (LLMs) can now proficiently interpret and translate text into images. As these models evolve to acquire knowledge directly from images, optimizing your assets becomes imperative. The surge in visual search tools – such as Google’s “Search by image” feature, Google Lens, and more – has shifted visual optimization from a mere recommendation into an essential requirement.
SaaStr
OCTOBER 31, 2023
Dear SaaStr: What Did You Learn From Your Worst Venture Capital Investment? Reasons I've lost money investing, or had mediocre outcome: – founder wars – CEO misled on metrics – CEO ignored zero cash date What didn't stop unicorn outcomes: – one terrible year – bigger competitors – taking a long time — Jason ✨Be Kind✨ Lemkin ??
Search Engine Land
OCTOBER 31, 2023
Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. Source: Google Trends By March, 60% of writers already used AI in their work, a Hackernoon poll showed. But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
SaaStr
OCTOBER 31, 2023
As one of the most successful, slightly under the radar, pre-IPO “trueicorns” (not fake-icorns), the CEO of Navan , Ariel Cohen, disrupts an old space of expense and travel management and remakes things. With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more.
Hubspot
OCTOBER 31, 2023
AI’s footprint in the business world has been steadily increasing year over year. Gartner predicts that, by 2026 , one in ten interactions originally handled by human agents will be automated through tech. One of the areas where AI is already gaining traction is cold calling. In this article, we'll explore AI cold calling and how it helps sales departments boost their efficiency.
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