Iannarino

MAY 9, 2024

Unlock the secret to turning your pipeline coverage into a revenue-generating machine with these proven strategies.

Pipeline 144

Pipeline Sales 144

Force Management

MAY 9, 2024

MEDDICC is an industry standard for determining the strength of a deal and charting the path to get the deal closed. Many times, deal qualification can hinge on whether your team can identify the Economic Buyer and build enough influence in the organization to both access and evangelize them. But the power of MEDDICC for influencing deal decision-makers extends far beyond the “E” in the acronym.

Closing 131

Closing Sell Sales 131

Salesforce

MAY 9, 2024

Learn to unlock data and build with AI Show off your AI innovations with the #BuiltWithEinstein Quest Join an AI + Data Community Tour stop Attend the AI NOW Tour Participate in an Ask Me Anything (AMA) with Salesforce Developers Attend a World Tour in your city We are in the midst of the artificial intelligence (AI) revolution, which is creating the most significant shifts and opportunities for Salesforce Admins and Developers in decades.

CRM 144

CRM Technology Technology Start-ups 144

Search Engine Land

MAY 9, 2024

The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big drop, especially considering rumors that SGE could launch ahead of, or during, Google I/O next week. Search results without SGE increase. Why did this happen, starting in mid-April? The reduction of SGE can be traced to Google’s Opt-in results type (when users must request an AI-generated answer).

Launch 132

Launch Product 132

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more.

Campaign 122

Campaign Niche Service Product 122

Closing Bigger

MAY 9, 2024

This week’s weeks podcast episode is part one of a podcast series on using AI and Emotional Intelligence for Business Success. Joining me is Nick Usborne from BeMoreHuman.ai. Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence.

Strategic planning 115

Strategic planning Strategize Relationship building B2B 115

Martech

MAY 9, 2024

HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent company Alphabet. The Cambridge, Mass., digital marketing vendor reported earnings at $1.68 a share and revenue of $617.4 million for the first quarter of 2024. The earnings are up 40% from the same period last year and a 23% increase in revenue.

Legal 98

Legal Negotiate Launch Sales 98

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI).

Engineering 116

Engineering Networking Clients Construction 116

G2

MAY 9, 2024

Conflict management styles are the specific ways people handle disagreements. Learn why these are important to understand, especially as a business leader.

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98

Search Engine Land

MAY 9, 2024

Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error. What was announced? The message said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. Existing exclusions would remain unless ad set targeting is modified.

Campaign 111

Campaign Engineering Trust Service 111

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

MAY 9, 2024

This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. Please read Kim Davis’ excellent analysis of what that does and doesn’t mean. A closer look at the 3,000-ish new tools underlines that point. No fewer than 77% are genAI-based and more than half of those relate to content creation.

Campaign 92

Campaign Conversion Presentation Technology 92

Search Engine Land

MAY 9, 2024

One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: The right brain when it comes to on-page, content and even link building campaigns. The left brain when it comes to technical, data analysis, etc. However, it’s easy to think of SEO as predominantly left-brained. SEO tactics tend to rely heavily on data and numerical figures.

A/B testing 101

A/B testing Entertainment Engineering Campaign 101

SaaStr

MAY 9, 2024

Dear SaaStr: How Many Hours a Week and On The Weekends Did You Work as a Founder? The first time I worked at a start-up, I was confused. I came in that first Saturday to the office to work, and no one was there. Right before that first start-up job, I had been a young “grunt” in a services business before that for 22 months. I worked in the office constantly.

Start-ups 82

Start-ups Service 82

Search Engine Land

MAY 9, 2024

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different things to different people. In this article, you’ll learn about information gain and how to use it to your advantage. The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning.

Engineering 97

Engineering Angle UX Trust 97

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Martech

MAY 9, 2024

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. When we spoke, he was driving to an airport in Croatia, but he was still able to address the “trough of disillusionment” that might be just around the corner for some — not all — uses of generative AI.

Appointment 87

Appointment Technology Technology Follow-up 87

SaaStr

MAY 9, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Luci Fonseca, Partner at Base10 Partners. Check that out here. This week we’re focusing on Andrew Steele, Partner at Activant Capital! #1. What’s your most recent disclosed investment?

Growth 79

Growth B2B Pipeline Strategize 79

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is that pivotal moment when a prospective customer feels intense pain from a problem that your solution could instantly alleviate — if only they were aware it existed.

Presentation 84

Presentation Represent Prospecting Customers 84

Sales Pop!

MAY 9, 2024

From coordinating with the vendors to managing logistics, event planners juggle many responsibilities to orchestrate memorable experiences for their clients and attendees. Whether it’s a corporate conference, a wedding, or a charity fundraiser, event planners will do whatever it takes to bring their clients’ vision to life. To ensure everything runs smoothly, event planners are always on the go, moving from one site visit to the next meeting.

Clients 52

Clients Contract Trust Process 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

PandaDoc

MAY 9, 2024

Sales velocity is a robust metric used by sales managers for good reason. It presents a snapshot of how your entire sales process is performing. This guide will explain the sales velocity formula and what it means for your business. Key takeaways Sales velocity measures the rate at which your sales force generates revenue. The four factors of sales velocity are number of opportunities, average deal value, win rate, and sales cycle length.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Predictable Revenue

MAY 9, 2024

In this episode, Andrew Sykes, founder of Habits at Work, re-joined us, this time exploring the pivotal role of founder-led selling. The post The Role of Founders in Sales with Andrew Sykes appeared first on Predictable Revenue.

Sales 52

Sales Sell 52

G2

MAY 9, 2024

When most people think about turning a profit from a business, they assume it comes from traditional ownership, where you’re the boss and oversee the entire operation.

52

52

PandaDoc

MAY 9, 2024

So, what is a sales spiff, exactly? You’ve come to the right place. It’s no secret: sales is a fast-paced industry. Launching a new product can necessitate an overnight shift in objectives and strategy, which often damages morale and causes high staff turnover. How do you hold onto your top salespeople and keep hitting those targets? For many businesses, the answer lies in offering incentives like spiffs, spivs, or commission structures.

Drivers/motivators 52

Drivers/motivators Commission Objectives and Key Results Launch 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

G2

MAY 9, 2024

An About Us page builds trust with website visitors. Here’s how to craft a compelling one, along with examples for inspiration and mistakes to avoid.

Trust 52

Trust 52

Salesforce

MAY 9, 2024

In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’? From building trust and fostering deep, meaningful relationships with your most valued customers to seizing new opportunities to elevate your brand, effective key account manag

Account management 52

Account management Finance Promote Cross-sell 52