January, 2022

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4 Cold Calling Tips for Making a Good First Impression

Veloxy

Make a lasting and memorable first impression. Gone in sixty seconds. In addition to being a great Nicolas Cage movie, those four words also demonstrate what your prospect will be if you don’t have the right first impression formula for cold calling. Why do you need a first impression for cold calling ? While some salespeople at companies like Amazon Web Services and ServiceNow can leverage their company’s recognition during the first cold call, most salespeople need to inform and intrigue the

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What Leaders Have to Say on Setting and Achieving Goals

STAR Results

The Power of Setting and Achieving Goals. New Year resolutions are nothing more than rhetoric. Despite the initial eagerness you may feel for the goals you have set, that enthusiasm tends to wane over time, often leaving you right back to where you started. Studies indicate that only 8-12 percent of people fulfill their goal-setting resolutions. Sure, your desire to achieve the goal is real.

Education 277
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7 Lead Generation Statistics You Need To Be Aware Of

ClickFunnels

The post 7 Lead Generation Statistics You Need To Be Aware Of appeared first on ClickFunnels. It’s important to keep up with marketing trends. That’s why today we are going to share seven lead generation statistics that you need to be aware of. We will also discuss what you can learn from this data as well as how you can use those lessons to gain a competitive edge.

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Your Sales Effectiveness in 2022

Iannarino

Welcome to the first newsletter of 2022. If you are a sales leader, a sales manager, a salesperson, or in some other role where you are responsible for revenue growth, your number one priority in 2022 should be sales effectiveness.

Sales 276
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Close More Deals With This Strategy

Engage Selling

If you want to close more deals faster, it’s important to make your buyer part of the solution. Confused about what this means, exactly? Let me explain. Primarily, they want to co-create the solution with you and be a part … Read More » The post Close More Deals With This Strategy first appeared on The Sales Leader.

Closing 159
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Top 10 sales methodologies for complex B2B sales

Membrain

Implementing the right sales methodology for your complex B2B team can provide a major boost to sales effectiveness. But choosing the right methodology training company can be a challenge.

B2B 150

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How To Increase Your Selling Ability

The 5% Institute

In this article, we’ll explore eight tips that’ll exactly show you how to increase your selling ability; which are used by the top five percent of sales performers all around the world. Many people think that what they’re able to achieve is from pure luck. We’ll explore how this isn’t the case, and what you can do to improve your sales process , as well as your overall selling ability.

Sell 144
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MY NEW BOOK (sneak peek)

ClickFunnels

The post MY NEW BOOK (sneak peek) appeared first on ClickFunnels. Wanna ‘New Years’ surprise…? Hey – it’s New Years, and everyone is talking about goal setting and resolutions (which is SUPER COOL)… And my next book (I can’t tell you the title yet. But it’s gonna be AWESOME) is actually about how to achieve anything you want in life…. And walks you through my blueprints for success (with doodles and all).

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What Does Your Client Gain by Meeting with You?

Iannarino

I knew the salesperson would not have much to say when he started our call with, "how's it going," a dead giveaway that the conversation would be short. Sure enough, he followed up with "how's business?" then pivoted to "What is the biggest problem you have in your business right now?" At that moment, I was tempted to shoot back, “The time I’m wasting on this call!”.

Meeting 275
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Professional Character: Define it for Today’s Buyer

Engage Selling

Are you being intentional in how you define your professional character? So far in this series that looks at the four big, cold-hard facts that are radically reshaping the sales landscape today, I’ve talked about time-based branding and why it’s … Read More » The post Professional Character: Define it for Today’s Buyer first appeared on The Sales Leader.

Sales 150
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Win/loss analysis – are you learning as much as you should?

Membrain

I’m always stunned by how little win/loss analysis we do. Of course, when we win or lose a deal, there is some reason code–usually some drop down in CRM that gives us a handful of choices about why we won or why we lost.

CRM 144
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How to build a long-term, search-first marketing strategy

Martech

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.

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Need A Cold Call Script? Follow This To Win Sales

The 5% Institute

Cold calling incorrectly can potentially harm your sales efforts – which is why in this article, we’ll go through our recommended cold call script, to help you win more sales. In this article we’ll cover what cold calling is, our cold called script (and structure), and various other handy tips regarding cold calling to help you ethically persuade your potential client and be more successful.

Cold Call 144
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The SCHEDULE For Tomorrow (Ecomm VS Expert)

ClickFunnels

The post The SCHEDULE For Tomorrow (Ecomm VS Expert) appeared first on ClickFunnels. Here is the plan…. AHHH!!! We get started TOMORROW!!! I’m SO EXCITED! Real quick, here is the schedule of events again for tomorrow: We start Thursday January 20th Private VIP Session starts @ 10:00 AM Eastern (With Russell) NOTE: IF YOU DIDN’T UPGRADE TO VIP – THIS IS YOUR LAST SHOT!

Sell 264
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Using 4 Common Sales Metrics to Reach Your Goals

Iannarino

There are four metrics we commonly track in sales to measure progress toward our goals: number of opportunities, average deal size, win rate, and velocity. No one disputes the value of these four metrics, but few salespeople recognize a relationship between them that can cause problems.

Sales 269
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How customer reviews can improve your SEO efforts

Search Engine Land

Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO. Please visit Search Engine Land for the full article.

Customers 140
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8 Things That Change When Your Company is Acquired

SaaStr

There’s been a run of incredible M&A, from Salesforce buying Slack for $27B, to Qualtrics’ $8b acquisition by SAP (and later IPO at $20b+), to Github’s $7.5b exit to Microsoft to Mulesoft to Salesforce for $6.5b to Write to Citrix for $2.2b, Plangrid for almost $1b by Autodesk, and so many other incredible deals. It is breathtaking.

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How to manage customer experience disconnects in your marketing campaigns

Martech

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. There are several factors that can affect a brand’s ability to attract, convert and keep customers, but virtually all stem from one issue: disconnection.

Campaign 142
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How To Close Deals Faster – 5 x Effective Tips

The 5% Institute

Generally; the longer a sales cycle, the harder it will be to make a sale – which is why we’ll outline in this guide how to close deals faster. In this article, you’ll learn some simple yet effective sales tips to sell more often, and more consistently. Read on to learn how to close deals faster, by implementing our consultative sales tips. How To Close Deals Faster- 5 x Effective Tips.

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16,528 People!?! What’s Your #1 Question?

ClickFunnels

The post 16,528 People!?! What’s Your #1 Question? appeared first on ClickFunnels. Holy moly – did you see this? So, we’ve got over 16k people registered for the “Ecomm VS Expert” SMACKDOWN this Thursday and Friday…! I’m SO EXCITED! Alison is jumping in a plane from Puerto Rico (85-degree weather) and flying to Boise (8-degree weather) so we can serve you for TWO DAYS… for FREE!

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The what, why and how of outcome-centric selling

Membrain

I believe that it would be hard to argue that B2B selling hasn't changed significantly in recent times - and equally hard to deny that it will inevitably continue to evolve.

Sell 133
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Microsoft releases IndexNow plugin for WordPress

Search Engine Land

Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site. Please visit Search Engine Land for the full article.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business

David Meerman Scott

It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.

Sports 137
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3 ways marketers can build trust with data ethics

Martech

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acous

Trust 140
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How To Succeed In Sales – 8 x Tips

The 5% Institute

In this article, we’ll explore eight tips that’ll exactly show you how to succeed in sales; which are used by the top five percent of sales performers all around the world. Many people think that what they’re able to achieve is from pure luck. We’ll explore how this isn’t the case, and what you can do to improve your sales process , as well as your closing rate.

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LAST CALL For VIP (We’re Starting!!!)

ClickFunnels

The post LAST CALL For VIP (We’re Starting!!!) appeared first on ClickFunnels. Here we go!!! SO… the Ecomm VS Expert challenge is starting!!!! Few quick things…. VIP’s – we go LIVE @ 10:00 AM Eastern!!!! ==> if you’re not a VIP yet, this is your LAST CHANCE to upgrade >>. For General Admission, we start at 11:00 AM Eastern!!! We’ll be streaming the event here: ==> watch the Ecomm VS Expert event here >>.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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10 Prospect Rules That Salespeople Must Learn to Break

Understanding the Sales Force

This is not an article about COVID but I will begin by asking which COVID policy you believe is the most stupid. My vote is for the mask requirement in restaurants because the premise is so moronic. While you're alone with your group at the front door and until you reach your table you must wear your mask. Then, when you're seated at your table, among all the other diners, you can remove your mask.

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Google kills FLoC, introduces Topics API as its next-gen targeting tech

Search Engine Land

The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history. Please visit Search Engine Land for the full article.

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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Humans love shortcuts to decision-making. Brands do that. More than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor. Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers.

Campaign 128
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New AR advertising experience from Emodo’s partnership with 8th Wall

Martech

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. This end-to-end solution introduces new embeddable AR ad types, as well as giving advertisers the capability to place WebAR content inside ad units directly alongside publisher content.

Technique 137
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con