Membrain
MARCH 18, 2018
I have a two-part question for you: Last year, how much money did your company spend/invest in attempting to win new business? Prospecting? And now the second part: How much money did your company spend/invest in endeavouring to retain your existing clients/customers?
Hubspot
MARCH 23, 2018
Sales Call Tips. Start Sales Calls with a Bang. Don't Bad-Mouth Competitors. Use Awesome Labels. Set the Agenda and Stay in Control. Stand Up. Use Emphasis Wisely. Simplify Options. Adopt Smart Product Positioning. Get Emotional. Clarify Product Value. Empower Customers. Remember, There's a Time for Everything. Serve Hot, Not Cold. Observe, Record, and Predict.
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ConversionXL
MARCH 21, 2018
Are you in B2B / lead gen? Qualifying leads a challenge? There’s a new (non-enterprise) tool for qualifying B2B leads that’s quite a game changer. The post Tool for Qualifying B2B Leads appeared first on CXL.
Smart Calling
MARCH 22, 2018
Do you really know where you stand with the prospects in your follow-up files right now? Come on, really now? I’m not trying to make you feel bad, but my experience is that many sales reps have no clue where they are in the sales process with a majority of the people they are following up with. Yet, they continue to call, continue to leave voice mail messages ( “Hey, I’m just checking in with you, wondering how it’s going…” ), continue to email ( “Did you see
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Score More Sales
MARCH 22, 2018
Have you seen the new documentary called The Story of Sales? It is now viewable through the Salesforce website , who funded the project. There are also some upcoming viewings in cities around the country. I know firsthand how dedicated the interviewers, producer, director and everyone involved in the production were.
Hubspot
MARCH 21, 2018
You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free to use. And even the free ones might not be the easiest to use or have all the features you need.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
RAIN Group
MARCH 21, 2018
There are 2 stats that are cited in sales articles all the time: 57% of the purchase decision is made before a customer calls a supplier. 67% of the buying journey is now done digitally. The question, however, is so what? Sellers and sales leaders often interpret this to mean that buyers don't want to hear from sellers. This is far from the truth.
Membrain
MARCH 21, 2018
In some ways, salespeople are a lot like athletes. They operate in a highly competitive field, and their performance is directly related to their skills, their capabilities, and their personal drive. In both cases, a certain amount of inborn talent is necessary to reach the highest levels of performance.
Hubspot
MARCH 20, 2018
Types of Objections. The Brush-Off. Competition. Procrastination. Budget. Getting in the Weeds. Avoidance. The Gatekeeper. When we talk about objection handling in sales, it is often focused on the later stages of the buying cycle, usually during negotiations. We focus on pricing and timing issues -- the types of objections that prevent a deal from closing.
ConversionXL
MARCH 22, 2018
Hiring is tough. Interviews and not even their history are not perfect to assess somebody’s ability to perform at your company. So instead of telling new recruits “you’re hired!”, I do this instead. The post What To Do When You Hire People appeared first on CXL.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Outreach
MARCH 23, 2018
I’ll be totally blunt: The qualities that make you a great salesperson often make you a downright terrible significant other. Not convinced? Look, I’m by no means a dating or marriage expert. In fact, the stories I’ll share would probably suggest quite the opposite. But as any great salesperson should do, I have learned to reflect on my successes and failures (let’s not dig up too much of the past), identify patterns, and find solutions to the problems or attempt to replicate the good behaviors.
Sales Hacker
MARCH 22, 2018
I run a European-based sales agency for software and technology companies. In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g.
Hubspot
MARCH 22, 2018
According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The ecommerce industry is booming and shows no signs of slowing down. Nowadays, stores can’t compete without offering excellent ecommerce options, and 56% of in-store purchases are influenced by digital commerce.
ConversionXL
MARCH 20, 2018
I’ve tried to become better at many things over the years. Running a business, conversion optimization, powerlifting, kickboxing, speaking Spanish. There’s been one thing that always helped me level up faster. Not just faster, but it’s helped me take huge leaps – taking my skill and knowledge sometimes years ahead. The post The Fastest Way to Learn appeared first on CXL.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Topline Leadership
MARCH 19, 2018
The goal I am championing includes re purposing one-on-one reviews with sales team members so they become a consistent, reliable component of a sales management system. When used this way, a monthly 1-on-1 turns into a developmental coaching conversation. The post Maximize the Impact of 1-on-1s with Sales Team Members appeared first on TopLine Leadership.
Sales Hacker
MARCH 21, 2018
I’m either exactly the right person or completely the wrong person, to write an article about stress reduction for salespeople. Given my experiences over the past 20 years in the B2B sales industry, I’ll let you be the judge! . While a recent post focused on creative ways to de-stress and re-energize , this article takes a targeted approach to identifying and tackling five stressors in sales.
Hubspot
MARCH 19, 2018
With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps. Lucky for you, there are plenty of apps and tools available to help you edit Instagram photos, gain followers, attract likes, and analyze your performance.
SalesforLife
MARCH 23, 2018
Technology has drastically changed the way we think about communication. Instant connections across great distances and entirely digital social networks are foundational to what work means for the mobile global workforce.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
SalesFolk
MARCH 21, 2018
Vague, suspect messages. False compliments. A subject line that’s almost too absurd to seem real. These are just a few of the gems in this month’s roundup of shame-worthy emails. If I had to draw one thread connecting all five of these messages, it would be the dangers of spamming a huge list of poorly targeted leads with irrelevant emails, or sending emails that are so general they’ll apply to anyone (or no one).
Sales Hacker
MARCH 22, 2018
Sales Hacker has once again brought another electrifying edition of The Revenue Summit! The event marked an impressive energy with over 40 speakers from very successful companies from all over the country. Thank you to all of those who attended the event with us in San Francisco! If you’re a sales leader and you couldn’t make it to the event, make sure you head over to the event recap published last week.
Hubspot
MARCH 20, 2018
If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. There are several important decisions you need to make when bringing your content to an international audience. Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language.
Outreach
MARCH 21, 2018
A lot has been written about when a company should launch a Sales Development function. Whereas it used to be standard that you’d launch Inside Sales after your Vice President and Account Executive team were in place, it’s increasingly common to launch Sales Development at an earlier stage to help the founders test, refine, and scale their sales model from the ground up. .
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Pointclear
MARCH 19, 2018
“But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. It wasn’t an easy conversation. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult.
Sales Hacker
MARCH 20, 2018
How do you help top salespeople improve their performance? It’s a question that’s plagued business leaders for decades, a question sales enablement is one step closer to answering. In short, sales enablement ensures your sales team has access to the information, content, and tools they need to sell more effectively. It’s a concept still in its infancy which is why we need more people talking about their experience and sharing their knowledge.
Hubspot
MARCH 19, 2018
New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. This stems from strong competition and an increasing number of decision makers on the buyer’s side. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. Understanding how buyers make decisions.
Outreach
MARCH 21, 2018
Spring is here and that means one thing: it’s spring cleaning time! I’m not just talking about trying to Konmari your closet for the 15th time. It’s also time to clean up your Salesforce data with our latest release: Picklists! It’s hard for Salesforce admins to keep data clean when you have a million different reps using a million different naming conventions (or at least, misspelling the naming conventions your team has put in place).
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Pointclear
MARCH 22, 2018
Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. The real challenge is to learn how to demonstrate that the extra cost of your product or service is worth it. That takes more persuasive skills, better navigation of the prospect organization, a broader understanding of strategic objectives - and frankly a likable demeanor - to convince your target of the value you offer.
Smart Calling
MARCH 23, 2018
That’s right. Just don’t. Hear what I’m talking about in this brief audio tip from my massive Smart Calling Online library of audio, video, and text training. (We’re going to open up the Smart Calling Online vault to the public within the next two weeks. It’s the largest collection of inside sales and prospecting training in one place.
Hubspot
MARCH 21, 2018
Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. While there's no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience.
Engage Selling
MARCH 22, 2018
I’m rarely lost for words, but this provocative question at last night’s Enterprise Sales Forum in NYC caused me to pause for a few minutes: “What does the fact that most sellers don’t call themselves “salesperson” say about our clients’ … Read More »
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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