Iannarino
JULY 9, 2023
Some people believe salespeople are born, while others believe they are made. Thanks to certain personality traits, some people sell easily; however, those who lack those traits can succeed in sales, even if it isn’t easy or natural for them. In both cases, a new B2B sales rep must get through the learning curve.
Anthony Cole Training
JULY 13, 2023
Learn about the "Coachable" Sales Competency in this blog taken from OMG's recent webinar: The Data Behind Sales Managers of Elite Teams.
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Veloxy
JULY 14, 2023
Sales route planning has evolved beyond basic navigation and emerged as the key to unlocking unparalleled time efficiency and maximizing results in the field. In the dynamic world of field sales, simply getting from client A to client B is no longer sufficient. It’s about finding the optimal path that seamlessly integrates with your sales strategy, empowering you to exceed quotas and surpass customer expectations.
Martech
JULY 10, 2023
Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Iannarino
JULY 8, 2023
I could read when I was three years old, thanks to my mother. From that point on, I have never been without a book. When we had no money for books, I went to the public library, leaving with many books. I was devastated when I had to return them, so I was often late. I promised myself that when I had enough money, I would buy books, owning them outright.
Search Engine Land
JULY 10, 2023
Google has updated its page indexing report in Google Search Console with more “fine-grained” issues. This is just a reporting change and does not change the processing of your website, John Mueller said on Twitter. The issue. Some savvy SEOs noticed a spike in issues being reported this indexing report in Search Console. But Google did not post any annotations that could explain it, so some thought the issues were with their websites.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JULY 13, 2023
There are plenty of articles about what one should do in marketing — best practices , hacks, tips, tricks and so on. However, sometimes it is helpful to think about this in another way. In other words, what one should not do. Here are a few ideas of what not to do in marketing operations. 1. Don’t forget the legal department Legal and marketing departments have a love-hate relationship.
Iannarino
JULY 13, 2023
On the night of December 27, 2009, I set my alarm for 5:00 AM instead of 6:30. I told my wife, Cher, that I would be getting up early to give myself an extra 90 minutes to write and publish a blog post. Two writers I admire, Seth Godin and Tom Peters , regularly publish on their blogs, Seth every day and Tom, consistently.
Search Engine Land
JULY 11, 2023
Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level. Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced.
Salesforce
JULY 12, 2023
It’s almost hard to believe now, but consumers were once wary of e-commerce. Before they widely embraced what has become a $1 trillion annual business, they had concerns over the security of their personal and financial data. There was a trust gap. Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
JULY 13, 2023
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.
Iannarino
JULY 12, 2023
Some clients are more difficult to pursue. You can call, leave voicemail, follow up with multiple emails, and get no return communication from your contact. Prospecting, especially when pursuing enterprise-level targets , can be discouraging for sales reps.
Search Engine Land
JULY 14, 2023
Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant platform for measuring website performance and user behavior.
G2
JULY 13, 2023
E-commerce is the process of buying and selling products and services online. Customers use electronic payments to make purchases from websites and online stores. Many merchants use an e-commerce platform to manage all operations related to online sales.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
JULY 12, 2023
Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.
Iannarino
JULY 14, 2023
Humans tend to get better at things over time. For example, if you were to need surgery, you’d be better off needing it now rather than two decades ago because the techniques, processes, and medical knowledge are better today. Similarly, if you were in need of a car, the car you could buy today would be more comfortable and safer than a car made in the 1970s.
Search Engine Land
JULY 12, 2023
Twitter is reportedly blocking links to its new rival, Meta’s Threads. Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. Users noted that while some links worked, others noticeably did not. The move means it will be more difficult for people to track down conversations on Threads and locate users’ profiles.
SaaStr
JULY 14, 2023
Many people at this year’s SaaStr Europa wondered about the future of customer success, motivation during hard times, and how to grow in this new era of efficiency. SaaStr CEO and Founder Jason Lemkin sat down with the audience for an Ask Me Anything session to answer some of the most pressing questions from the audience. If you missed part 1, catch that here.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Martech
JULY 12, 2023
With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with data clean rooms (DCRs) emerging as a prominent option. What are data clean rooms? A data clean room is a collaborative environment where two or sometimes more participants (brands, publishers, advertisers, groups within a company, or other entities) come together to s
Iannarino
JULY 11, 2023
Leadership is too important to get wrong. From vision and results to culture and growth, leadership is a critical factor in success. Great leaders can ensure their teams succeed, providing priorities, resources, and support with the challenges and problems that might prevent success. Great leaders also cause their teams to grow by insisting each person pursue their full potential.
Search Engine Land
JULY 12, 2023
Earlier this week, Google began sending out email notices through Google Search Console to those site owners where their site’s INP scores were not up to snuff. These notices had the subject line, “Core Web Vitals INP issues detected on your site.” INP replacing FID. As a reminder, Google told us a couple of months ago that INP will replace FID in March 2024.
Partners in Excellence
JULY 13, 2023
Since the earliest days of selling, our vision is to free up sellers time to sell! Ideally, we’d like them to spend 100% of their time working with prospects and customers, helping them navigate their buying processes. But things keep creeping in, some valuable, some wastes of time. But they infringe on our dream of having sellers working 7×24 with customers.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Martech
JULY 14, 2023
Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen.
Heinz Marketing
JULY 13, 2023
By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s digital age, where technology dominates every aspect of our lives, it’s easy to forget that marketing is fundamentally about people. As marketers, we have the unique responsibility of connecting with customers and potential buyers on a personal level. To succeed in this ever-evolving landscape, it is crucial to prioritize building trust – not only with our target audience but also within our own teams.
Search Engine Land
JULY 13, 2023
Every week someone tells me that SEO is dead. This week, I was being lectured online by a young man with a start-up. First came the humble brag about how their business turned over $20 million in a year with PPC ads. And this combo was finished with a vicious knockout statement about how AI will kill SEO. In today’s article, I will tell you why he’s right.
SaaStr
JULY 9, 2023
So startups are just soooo hard, at least until you hit scale. At least until somewhere between $10m and $30m ARR, depending on the category, competition, and timing. Sooo hard until you can’t be stopped. You’re always almost out of money, or at the edge of slowing growth, or just can’t find that critical VP you need, or build that feature in time.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Martech
JULY 14, 2023
Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 billion by 2030. The use of AI is inevitable and worth investigating. However, you need to prepare to deploy it responsibly to get your desired results and avoid any backfires.
Understanding the Sales Force
JULY 10, 2023
It's been quite a while since I've written an article about the role that customer service plays in the retention and renewal of customers and accounts. In the past few weeks, I have experienced all kinds of customer service, including service you would expect, service that would surprise you, and service that wouldn't change your mind about anything.
Search Engine Land
JULY 14, 2023
Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for a three-week period, starting around June 21st. The update. Google posted an update at 5:06 pm ET today, saying, “We fixed the issue with News indexing. There will be no more updates.” Google initially discovered the issue on July 10th, and Google identified the specific issue the day after, then implemented a fix on July 12t
SaaStr
JULY 12, 2023
Dear SaaStr: What’s Your Recommendation for Vacations for a Founder CEO of a Tech Startup? Always take them. When I look back at the many mistakes I made as a 2x founder, both times with some degree of success in the end … and there were so many … one thing I am 100% glad I did was take vacations. And I mean — normal, full vacations. By that, I mean, a full week.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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