Iannarino
JUNE 11, 2022
Spend any amount of time on LinkedIn or some other social channel, and you will find all kinds of sales-related content, whether it is a blog post, a new technology all the best companies are using, or a grouchy vice president of sales bragging about how they refuse to take cold calls while requiring their sales force to make the very same calls he won't take.
SaaStr
JUNE 13, 2022
Ok, I know the title sounds a bit controversial, but bear with me, it’s not. Metrics are critical in SaaS, and you need to track them fastidiously. But it’s also important to focus on the right metrics, at the right stage, and not obsess about the less important ones at the wrong times. And I’m going to suggest two that will worry you a lot as you scale — Churn and Sales Cycle — you should track, but not obsess over, until you are well, well past initial traction,
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David Meerman Scott
JUNE 13, 2022
David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.
Anthony Cole Training
JUNE 16, 2022
Doing research and preparing for a prospect meeting so that you know what questions to ask is important. However, it is even more important to have a healthy level of skepticism and not assume anything about what they may or may not need.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Iannarino
JUNE 15, 2022
There are a number of sales beliefs that are so well known they are accepted as a matter of faith. Expressing a different belief, or suggesting that one of these long-accepted tenets might not always be true, makes you a heretic. Devotees of such rigid sales beliefs observe axioms like, "You have to ask the client about their problem" and "You have to ask the client to explain their pain.
ConversionXL
JUNE 16, 2022
Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Consistency is equally critical for startups. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
JUNE 17, 2022
So no source of funding data is perfect. Essentially every source lags, because deals are often reported far after they close. Most unicorn press releases you see were closed months ago. But AngelList’s data is probably as up-to-date as you can get. The data is more recent than most sources, since it is self-reported by the investors in the round and on the AngelList platform.
Iannarino
JUNE 16, 2022
What causes a prospective client to choose to buy from one salesperson instead of another? What creates the preference to buy from one and reject another? Why does one salesperson easily acquire a second meeting while another leaves without a second meeting on the prospective client's calendar? How is it possible for one salesperson to be able to successfully lead the client through the conversations they need to have while another has to follow the client's lead?
Membrain
JUNE 12, 2022
We had Chinese for dinner and my fortune said, "Speed is not as important as accuracy." When you think of speed what are the first things that come to mind?
Martech
JUNE 15, 2022
During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Force Management
JUNE 15, 2022
While the delineation between marketing and sales can vary from one organization to the next, establishing a close working relationship between both areas remains critical. The most successful companies are the ones with leaders who can mitigate any silos and ensure the entire customer-facing organization is aligned with what’s most important to their buyer.
Iannarino
JUNE 12, 2022
Everything good that happens to a salesperson starts by meeting a stranger and engaging in a number of conversations. When sales organizations or salespeople struggle to grow their revenue, it is almost certain they are not meeting enough strangers or they are not effective enough in the conversation to create a new opportunity for the stranger. Even though you might record an "opportunity" in your CRM after a first meeting, the opportunity belongs to the client, as they are the one who experien
Engage Selling
JUNE 17, 2022
Discover six ways to handle price increases like a sales pro! Price increases are a big part of life now, but most sellers can’t be like the local gas station … Read More. The post 6 Ways to Handle Price Increases Like a Sales Pro first appeared on Colleen Francis - The Sales Leader.
Martech
JUNE 17, 2022
Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SaaStr
JUNE 11, 2022
How frozen the venture markets are, roughly, by stage: Crossover: 95% Growth: 85% Series C: 75% Series B: 65% Series A: 50% Seed: 33%. — Jason BeKind Lemkin #???????????? (@jasonlk) June 9, 2022. So what exactly is going on in SaaS? On the one hand, Salesforce, Okta, Datadog and more are reporting record earnings. Salesforce is growing faster at $30 Billion in ARR than it did at $20 Billion in ARR!
Iannarino
JUNE 17, 2022
Inside the sales conversation, there are four levels of value: The first level of value is the conversation is sharing information about your product or service. While it's important to offer something good, starting the conversation with your product or service makes your contact treat you like a commodity.
Partners in Excellence
JUNE 13, 2022
Time management is, more than ever, an issue for each of us. While so many of us have been working from home, our travel and F2F meetings have been restricted, somehow it seems our challenges with managing time has become a much bigger challenge. We can understand this, in the last two years, it’s been difficult to separate our work and personal lives.
Sales Gravy
JUNE 12, 2022
On this episode of the Sales Gravy Podcast Jeb Blount, Jr sits down with author Andy Paul to discuss what it means to Sell Without Selling Out. Together they discuss why it is so important to make selling more human. You'll learn that persuasion is not a sales skill. Instead it is a blunt instrument of last resort that sellers use when they don’t know how to influence the choices buyers make.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
SaaStr
JUNE 17, 2022
There are pros and cons to being cash-flow positive. In an ideal world, you’d experience both hyper-growth, and free cash flow from almost Day 1. If you’re Freemium and hit it big, fast, in fact it can work that way. See, e.g., Calendly, Zapier, etc. The reality is though, in SaaS, especially if you are primarily sales-driven, that’s often gonna be tough.
Iannarino
JUNE 14, 2022
The concept of being One-Up causes some to have a negative reaction, as it breaks the old paradigm of the legacy approach to sales, one that is now too transactional and devoid of any real value for the client. The book, Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative , appeals to those who are already One-Up, giving a name to what great salespeople have always done.
Martech
JUNE 17, 2022
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. But how do you decide which platform is the right one for your organization? For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create a
Heinz Marketing
JUNE 11, 2022
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 6 Reasons Your Marketing Copy Isn’t Converting — and How to Fix Each One.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
JUNE 12, 2022
There was one thing prospective sales reps would say in an interview that always chilled my spine. It would especially come from sales reps from larger companies in high-velocity in-bound environment (e.g., WebEx-type environments). They’d say this: “Those type of leads just Wasted My Time.” Sigh. Yes, I guess it’s technically true.
Iannarino
JUNE 13, 2022
You know cold calling can work… maybe you just haven’t seen it for yourself just yet. And that’s not for lack of trying.
Martech
JUNE 13, 2022
Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? The fog of marketing. Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey. It’s essential for understanding how your marketing is performing and how much each channel is contributing.
Heinz Marketing
JUNE 15, 2022
By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing. One of the responsibilities of being a Senior Consultant at Heinz Marketing includes mentoring others. We really strive to invest in our employees and grow within wherever possible and mentoring is a huge part of this. With varying levels of experience within B2B marketing as well as at Heinz Marketing, we rely on each other to share knowledge.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Spiro Technologies
JUNE 16, 2022
The pace of change can be dizzying. Every month, it seems like we’re getting closer and closer to the plot of the Will Smith movie, I, Robot… wait, how does that movie end again? Er, never mind. In any event, technology, and the trends that come with it, mean we can no longer expect things to stay the way they are for long, for better or for worse.
SaaStr
JUNE 13, 2022
Now that board meetings are on Zoom, There’s something to be said for inviting every 5%+ shareholder to join, at least as informal observer, at least for a while. Yet, trend has been opposite, to include fewer & fewer. It’s just a very efficient way to communicate and get buy-in. — Jason BeKind Lemkin #???????????? (@jasonlk) June 13, 2022.
Martech
JUNE 13, 2022
Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. 74% of customers say communicating honestly and transparently is more important now than before the pandemic.
Heinz Marketing
JUNE 16, 2022
By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Before I was assigned to be the Head of Growth at Heinz Marketing, I had no experience in how to build something that didn’t exist. Basically, building something from Ground Zero. Matt Heinz trusted me for the job, I wore my ‘Head of Growth’ hat and I knew I didn’t want to let him down.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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