ConversionXL
JANUARY 16, 2013
Color is an essential part of how we experience the world. But do colors really matter for conversions? Everything in our world is made up of things that are of various color. Different colors can lift us up, or bring us down. There is also a psychological side to colors – certain colors are said to be associated with different qualities and emotions.
Closing Bigger
OCTOBER 15, 2013
'Have you ever pondered about the negative effects of social media? Today’s podcas t is in on the toxic effects of social media use and what you can do to make sure that’s only having a positive impact on your life. It starts with the odd comment from your spouse about your love affair with your Samsung, or possibly it’s the realization that you tuned out for an entire hour during a board room meeting.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Sales Hunter
OCTOBER 15, 2013
'What separates great from average, and what do you need to do if you want to step up your sales game? Here is what I’ve found in having worked with thousands of salespeople over my 15 years of sales consulting — and before that, nearly 20 years of sales with 3 Fortune 500 companies: 1. Great salespeople set goals. But unlike average salespeople who also set goals, great salespeople are continually measuring their performance and looking for ways to achieve their goals. 2.
Hubspot
DECEMBER 10, 2013
'When was the last time your boss said, "We have enough leads for the day. Why don''t you head on home?". Yeah. I''m going to take a stab and say that has never happened. Why? According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. It''s more than likely that your team falls into that unsatisfied bucket.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SBI
SEPTEMBER 25, 2013
'$44 Billion. That’s the amount of money that companies collectively spent on Content Marketing in 2012 [1]. According to recently published research from MarketingSherpa’s 2012 Lead Generation Benchmark Report, “the creation and distribution of unique, engaging content is becoming increasingly critical to the success of any online outreach program.” [2].
ConversionXL
JANUARY 30, 2013
According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. 7.6% of online time is spent reading e-mail and 23% on social. The juicy bit of the study is that more than 70% of social networks users shop online. That’s ~12% more than the average person. These stats make a good case that if you and your brand is active on social networks, you can get rewarded – if you do it right.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Closing Bigger
OCTOBER 25, 2013
'I tweet social media tips daily. I know Twitter is pretty noisy so I thought I would pull some of my most popular and favourite tweets from the past couple months. Which one is your favourite? Social Media Tip: Behind almost every "small" person on the internet there's a massive influencer one-click or tweet away. — Shane Gibson (@shanegibson) October 10, 2013.
Closing Bigger
NOVEMBER 14, 2013
'Today’s Podcast is on the power of intent in sales, leadership and marketing. We are being constantly told that what we focus is on is vital, yet the intention behind that focus determines the quality of our results. In his life-long study of Micro-Expressions Paul Ekman, Ph.D has proven that whether we realize it our not we are constantly telegraphing our intent and emotional state to those around us.
Closing Bigger
DECEMBER 17, 2013
'Todays social media podcast is focused on sharing and creating. Too often we hold back, hide our voice or just never start the process of being creative. We all have something to share. Whether you’re an aspiring writer, an artist or in charge of a social content strategy it all starts with getting in-the-flow of creating and sharing as a discipline and habit.
The Sales Hunter
SEPTEMBER 10, 2013
'Not all customers are good customers. In fact, there are some customers who are just plain stupid. Sometimes we as salespeople don’t recognize how stupid they are until it’s too late. As a public service, I’ve come up with 5 things you can do to avoid dealing with stupid customers. 1. Don’t sell on price. When you sell on price, the biggest group of people you’re going to attract is stupid people.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot
OCTOBER 24, 2013
'I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. While that may be a major factor in the great love story between Sana & Excel, my love is a little bit more unconventional than that. See, I used to think spreadsheets were just rows and columns meant for formulas that were determined to give me a stomach ulcer.
Hubspot
OCTOBER 24, 2013
'According to Ignite Spot , 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Blogging is clearly here to stay. As marketers, blogging is essential to our jobs -- but it isn''t easy. We have to come up with a topic, write something engaging , optimize it for SEO , and take a ton of other steps to make sure we are writing the best possible post that stands out from other similar topics online.
Hubspot
OCTOBER 24, 2013
'Sometimes, old-school is a good thing. We love Throwback Thursday, 80s-themed parties, and Chuck Taylors (which have made a triumphant comeback). Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior.
Hubspot
DECEMBER 10, 2013
'I must admit that, when it comes to marketing myself, I don''t take as much advantage of LinkedIn as I should. But you know what they say about marketers: They''re terrible at marketing themselves. I guess I prove ''em right. But you don''t have to fall victim to that adage! And neither does your company''s LinkedIn marketing. That''s because the folks at Bluewire Media developed this nice little infographic that you can use when marketing your company''s brand -- or your personal brand -- on L
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hubspot
OCTOBER 17, 2013
'If you''ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Social networks are increasingly featuring and promoting visual content -- it seems like every day, a new network is adding another visual content feature or amping up one it already has. And I know that we marketers are pumped about this trend -- more opportunities to engage with our fans, leads, and customers!
Hubspot
OCTOBER 15, 2013
'Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of their holiday shopping dollars online.
Hubspot
OCTOBER 15, 2013
'Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of their holiday shopping dollars online.
Hubspot
SEPTEMBER 26, 2013
'You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? And then because you''re really busy, it reads a little something like this: Did you all hear about Goorgle''s encryption news? If not, you should read about it, especially if you''re doing a lot of SEO [link]. Ah, crap.
Advertisement
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot
SEPTEMBER 24, 2013
'Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Nope -- this is one that''s going to actually close some doors for you. And like Peter Griffin says , it''s really going to grind your gears. Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads.
Hubspot
SEPTEMBER 17, 2013
'We all understand the need for visual content in our marketing, but don''t necessarily have the budget or resources to make it happen amidst various image copyright rules floating around the internet. With all of these challenges ahead for marketers in an ever-increasingly visual web, it''s not hard to see why 55,000 people downloaded our set of 75 free stock photos last month.
Hubspot
OCTOBER 7, 2013
'Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Still, that doesn’t mean all the content they create is top-notch, compelling, valuable content.
Hubspot
NOVEMBER 1, 2013
'In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change? And how will it affect the typical small business advertiser? Let’s take a closer look. What Is Ad Rank? Ad Rank is the equivalent of the mysterious algorithm that ranks sites in Google’s organic search results.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Hubspot
SEPTEMBER 11, 2013
'Fall fundraising event season is here! How are you going to amplify your event online? We''ve got a few ideas for you and your cause marketing team. With your event season in full swing, your organization is focused on making sure everything runs smoothly. But as the marketer responsible for engaging not only your attendees, but also your greater network of non-attendees, you want to make sure you have a plan to amplify the day (or days) of the event as much as possible through your online chan
Hubspot
SEPTEMBER 7, 2013
'The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations. The 2013 report was no exception. The 2013 Millennial Impact Report shows that "Millennials aren’t interested in structures, institutions, and organizations, but rather in the people th
Hubspot
SEPTEMBER 4, 2013
'Today, Google For Nonprofits opened up its mobile donation app, One Today , to all Android users in the U.S. They are now inviting nonprofits to register, create their own projects, and ultimately fundraise via mobile devices and social media. Sounds like a nonprofit inbound marketer''s dream, right? (Well, the dream is probably for the app to be available for iOS, too.
Hubspot
SEPTEMBER 4, 2013
'When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page. It takes up almost a quarter the screen on most desktop browsers. You probably guessed it by now. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Hubspot
SEPTEMBER 3, 2013
'You know what is one of my biggest pet peeves when I''m designing something? When there''s an unwanted background on an image and I want it to either go away or assume the look of the background behind it. The image would be SO much more useful to my call-to-action, presentation, blog post, or ebook if I could just remove that freaking background! There are lots of fancy Photoshop tricks for removing backgrounds of images. but not all of us have Photoshop.
Hubspot
AUGUST 29, 2013
'Wouldn''t it be great if you could create an infographic as quickly as a regular ole text-based blog post? Unfortunately, the reality is that visual content like this usually takes a lot more time, effort, and let''s face it -- skill -- than the written word. Usually. But considering the popularity and effectiveness of visual content in today''s modern marketing world, you can''t just afford to throw in the towel.
Hubspot
AUGUST 21, 2013
'Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own SlideShare , why not learn from the best of the best?To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out.
Hubspot
AUGUST 18, 2013
'This week in inbound marketing was kind of different than normal. Most weeks, there''s one or two new product announcements and cool case studies that marketers would want to hear about. This week, there wasn''t much of that -- instead, there was lots of new data about Facebook, Twitter, and email, as well as some speculation around new features from Google and Facebook.
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences. In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.
Expert insights. Personalized for you.
134 
Let's personalize your content