article thumbnail

8 Revenue Enablement Strategies That Get Results

Highspot

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

article thumbnail

6 tips to track and analyze PPC results

Search Engine Land

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What automated reports can you set up to do some heavy lifting for you?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Conversational marketing: A guide to a key B2B GTM strategy

Martech

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 129
article thumbnail

7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

article thumbnail

SEO product management: Key framework and fundamentals

Search Engine Land

This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. Being able to have projected metrics will you explain this to colleagues or superiors who might get impatient with the results of your hard work. Critical thinking.

Product 98
article thumbnail

A Better Way To Data Driven Discovery

Tibor Shanto

Great exercise, more companies should follow their lead. Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. Taking a bit braver approach, translating data into questions, then leveraging the response to educate the buyer.

article thumbnail

Lead gen vs. ecommerce: How to tailor your PPC strategies for success

Search Engine Land

Additionally, major ad networks often favor ecommerce brands because of their new features and educational resources. However, they are just as important because they lead you to the end result. In ecommerce, capturing an email can lead to purchases through follow-up marketing. revenue in the bank).