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How to run a successful site migration from start to finish

Search Engine Land

Preparing for your site migration Managing and optimizing the new site structure and content Improving user experience Managing links Monitoring technical SEO Managing post-launch activities Continuously refining What is a site migration? Helping search engines determine relevance, which positions the site for ranking for target keywords.

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How to build SEO into a new website from the ground up

Search Engine Land

Launching a new website is one of the more exciting projects for a company. After the big launch, everyone expects traffic to appear magically. The keyword research you do during the planning stage will impact what content shows up on the website at launch. Often, SEO is the team not allowed in the room.

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This day in search marketing history: February 10

Search Engine Land

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct.

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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Losing Google? ” 240 chose “Don’t show a page at all.” from accessing YouTube.

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From Print to Digital: The History of Content Marketing

Lead Fuze

As search engines became a popular tool for marketers to reach their audience, the need for content that provided real value increased. The Power Shift By the mid-2000s, companies began recognizing the power shift from them to consumers who were now using search engines more than ever before.

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Big vendor risks: Friday’s daily brief

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. But what about smaller vendors? Read more here. Qubit leverages deep learning for its new CommerceAI solution .

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E-E-A-T: Making experience and expertise your content advantage

Search Engine Land

.” Demonstrate your expertise The level of expertise leveraged in your content can help Google to understand the quality, making it an important consideration, Fach said: “In August 2022, Google launched its first helpful content update and asked, does your content clearly demonstrate firsthand expertise in a depth of knowledge?