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From Print to Digital: The History of Content Marketing

Lead Fuze

His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. Could you please give more details?

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. Year Launched: 2017 (Founded in 2016).

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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D.

Sports 139
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11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

Rather than post an intern application on a standard career search site, or on less targeted channels like Facebook, Twitter, or LinkedIn, GrubHub asked its Snapchat followers to apply using the app itself. The short film focused on the launch of their product, the Doritos Locos Taco, but the company also took things a step further.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

Whatever their strategy, the following 10 companies' campaigns were truly memorable to us, and they're definitely worth a second look. On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." When you're coming up with your next marketing campaign, think about ways you can expand its reach to more people.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

These types of influencer round-ups are all over the web, but very few of them highlight more than a small handful of female leaders. This lack of inclusion is nothing new, but it got us thinking: Why not put together a list of awesome female influencers to inspire future, more inclusive round-up posts? Tiffany Da Silva @Bellastone.

Growth 78
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The Ultimate Guide to Successfully Livestreaming From Home

Hubspot

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Periscope is Twitter's live broadcasting app, which launched in March 2015.