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From Print to Digital: The History of Content Marketing

Lead Fuze

His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. Could you please give more details?

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

predictive magic, buckle up! What are the three techniques used in predictive analytics? Conclusion Understanding Predictive Analytics Predictive analytics, a blend of advanced statistics and data mining techniques , is like a fortune teller for your business. Are you ready? Let’s dive in!

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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. Whatever their strategy, the following 10 companies' campaigns were truly memorable to us, and they're definitely worth a second look.

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The Ultimate Guide to Advertising in 2018

Hubspot

From the printing press to pop-up ads, advertising has certainly changed with the times. Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that make for quality advertising. Online pop-ups and search engines ads. This number is up 300% from 2005.

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Campaigns that are nominated can fall within mediums including Branded Entertainment, Design, Digital/Mobile, Product/Service, and Branded Content.

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How to Write a Job Ad That Excites Candidates

Hubspot

In your quest to be unique and desired, don’t make up a new, creative name for an established role. 3) Follow a scannable, digestible format. Open your ad with a “Company Summary” paragraph followed by these subheads, or sections, in this order: Overview. a shamelessly made-up company: a) Open with a benefits-rich overview.