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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. ” The advent of electric lighting later made nighttime reading feasible, further increasing demand for printed materials. Remember, you’re writing for humans first.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." In the summer of 2012, Samsung announced the launch of its newest phone, the GALAXY S III. Around the same time, Apple was also planning the launch of its iPhone 5. Square: Cash Register Launch. Proctor & Gamble: Thank You, Mom. Bad timing, eh?

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. She’s also the Board Director for The Capital Network. Smucker Company.

Growth 78
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How 13 Brands Are Leveraging Snapchat Discover

Hubspot

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. The Food Network. The Food Network's Snapchat Discover strategy is very similar to its Instagram Story strategy. However, marketing on Snapchat hasn't always been easy. What Is Snapchat Discover?

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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." AR is now so popular that multiple social networks, businesses, and retailers use the technology. Entertainment and Sports. After launching that feature, StubHub saw engagement double in a year.

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The Ultimate Guide to Advertising in 2018

Hubspot

1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch. 2013 : Sites like Pinterest and Instagram join the social network scene. It’s primary purpose is to entertain and inform, although agoda is referenced a few times throughout the content. and Alta Vista are born.

Promote 53
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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

million visits to the campaign site, as well as 27 million views of the launch video. Now open to all international applicants, the Drum Marketing Awards are sponsored in part by the Drum Network -- a community that works to support marketing agencies with networking opportunities and other resources. 6) Communicator Awards.