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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

The company has released multiple brands — including Miller Lite, Coors Light, and Keystone Light — that all occupy a similar niche. It's much less expensive to sit back and let these brands continue to bring in cash than to launch any sort of new product to replace them. General Electric. Low-End Entry-Level Brand.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

BMA, for example, takes video campaigns into consideration, and also has awards for specific industries, like sports and community relations. million visits to the campaign site, as well as 27 million views of the launch video. Gas and electricity might seem tricky to be creative about, on the surface. 6) Communicator Awards.

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10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

Hubspot

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. 3) General Electric. Would you ever have guessed that General Electric, a multinational conglomerate corporation, would have an active and effective presence on Snapchat?