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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. Year Launched: 2017 (Founded in 2016).

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An SEO guide to understanding E-E-A-T

Search Engine Land

Use restraint with any promotional content (e.g., It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. Use restraint with any promotional content (e.g., Make your site easy to use – and useful. ads, offers).

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. Proctor & Gamble: Thank You, Mom.

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5 Holiday Campaigns That Totally Missed the Mark in 2012

Hubspot

s and Barneys' 'Electric Holiday' Campaign. Upon releasing these images, much of the campaign commentary centered around what came off as a promotion of eating disorders. Launch a holiday campaign that makes you look like a petty, poor sport. The Walt Disney Co.'s To little kids. Who like Disney.

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These Brands are Proving How Effective Periscope Can Be

Hubspot

While live streaming video has been around for a few years already, the launch of the Meerkat app to immediate popularity in March of 2015. Early adopter brands on Periscope included some heavy hitters, like Red Bull, Target, Mountain Dew, and General Electric. General Electric. Examples of Brands Who Are Doing Periscope Right.

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How 13 Brands Are Leveraging Snapchat Discover

Hubspot

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. If you aren't a Snapchat partner, but have an advertising budget, landing a promoted Story on the Discover feed could become slightly more accessible in the future. What Is Snapchat Discover?

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

In 2019, the ceremony honored dozens of campaigns that launched between January 1, 2018, and January 19, 2019. For example, if you want to promote your organic restaurant, you could create a video marketing campaign that shows the process of how your food is grown, farmed, stored, and brought to a customer's table.