SaaStr

SEPTEMBER 15, 2023

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. As early as 2013-14, Freshworks closed Burger King, 3M, Schneider Electric, Pearson, and Sony, and they all came inbound. Cast your net wide. Burger King was 300 seats.

Gambling 88

Gambling Electricity Launch B2C 88

Gong.io

JANUARY 27, 2022

Verticalization — easy access to niche markets. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Field service business software is a pretty specific niche…on a regional level. The old process of build, ship, install has been flattened into code and upload. Per year, that’s $4.5

Territory 62

Territory Real Estate Niche Electricity 62

SaaStr

MARCH 1, 2024

But they think about GenAI as a core technology, like electricity. What niche, market, or vertical can you absolutely dominate? That’s a huge advantage. Understanding Notion’s philosophy around GenAI, it’s clear that this version of NotionAI is a single feature. That’s the core mission. Retention is absolutely key.

E-commerce 90

E-commerce Legal Launch Electricity 90

Search Engine Land

FEBRUARY 12, 2024

Instead, it sends a message to a low-level program, which instructs the computer on how to manipulate and process electrical signals coming from the keyboard. But also understand how and why your niche would rank for that query intent.

Technique 121

Technique Engineering Electricity Niche 121

Hubspot

JULY 6, 2018

When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. Among them are investors, who are leading to the valuation of some of the companies behind electric scooters to reach the billions. What Is Scooter-Sharing?

Transportation 71

Transportation Electricity Drivers/motivators Legal 71

Spiro Technologies

JANUARY 23, 2024

In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power. Maybe just tell us a little bit more about MAC Products and this distribution and control of electrical power. Welcome to the podcast, Eddie. It sounds pretty technical.

Manufacturing 59

Manufacturing Product Electricity Start-ups 59

Martech

NOVEMBER 18, 2022

Electric vehicles. You’ll find that some potential products are geared more toward niche markets (i.e., .” It’s the idea of creating value by bringing new ideas to life. The introduction of the smartphone and the tablet computer are good examples of innovation at work. Others include: The automobile. The airplane.

Assembly Line 101

Assembly Line Launch Real Estate Electricity 101

Search Engine Land

JULY 11, 2023

Here’s a screenshot from Semrush for “books in palo alto’ showing moderate search volume and low keyword difficulty (for those who are fans of this metric): Niche down As SEO and marketers, we don’t have much control over the business decisions and which markets to target. However, monopolies can come from all sorts of industries.

Non-Profits 76

Non-Profits Profit margin Price Electricity 76

Hubspot

MAY 6, 2024

Rivian , an electric vehicle manufacturer. While almost no product will serve literally everyone (even Google has boycotters), a large target audience can create more opportunities than a small niche. Learn more unicorn statistics in our State of Global Unicorn Startups Report. SpaceX, an American aerospace manufacturer.

Manufacturing 52

Manufacturing Pharmaceutical Technology Technology 52

Search Engine Land

JUNE 28, 2023

They do not know the nuances of your particular industry niche. Just to give a quick example: Say you own a power tools business that sells cordless power tools, electric power tools and gas-powered tools. They don’t take into account the unique needs of the business. They do not know your competitors.

User Experience 97

User Experience Electricity Engineering UX 97

ConversionXL

MARCH 2, 2012

Free electricity and wifi. Creating a new category or niche means that, at first, you own it. While coffee takes center stage, the design is meant to make customers comfortable by mixing upholstered chairs and sofas with hard-backed chairs around tables. Cool music in the background. Setting up a new successful product category.

Electricity 89

Electricity Niche Price Gaming 89

Hubspot

JULY 23, 2019

In this example, one of its journalists struggles to walk up the stairs to the sounds of MGMT's "Electric Feel": Brands like Guess have also started to experiment with TikTok. If you can't come up with any interesting ways to market your specific product on a really niche platform, you might want to hold off on making an account.

Entertainment 101

Entertainment Launch Gaming Sports 101

Martech

OCTOBER 17, 2023

We want influencers who might not frequent glitzy award shows but have carved a niche and command genuine, rapt attention. It’s the classic word-of-mouth charm but with an electric, digital spin. Dialing into niche frequencies Do you know who loves generic content? But micro or nano influencers often offer niches.

B2B 112

B2B Niche Contract Campaign 112

Spiro Technologies

APRIL 21, 2023

I know rail is a very niche topic. Niche in transportation supply chain cuz it’s not as sort of widely known as, as trucking and ocean freight. I’m so happy you were able to make it onto the podcast. Really appreciate your coming here today. Martin Lew: Well, thank you for having me. Martin Lew: Absolutely.

Transportation 52

Transportation Manufacturing Territory Education 52

Score More Sales

NOVEMBER 30, 2010

Many people, especially the “creative types,” start their own business with a kind of romantic sense that they are going to do what they love and somehow the money will come in to buy groceries and pay the electric bill. And even with a clear niche, one can still make some or all of the mistakes you list.

Niche 49

Niche Electricity Consult B2B 49

Hubspot

JULY 25, 2016

Their design projects are created mainly for brands -- including some big names like Amazon, Apple, Juicy Couture, General Electric, Uber, Twitter, and more. Their Instagram page is chock full of creative, surprising, and clever designs -- including some sweet animations. 11) Leta Obierajski: @letasobierajski.

Angle 72

Angle Follow-up Electricity Clients 72

Martech

AUGUST 18, 2021

But now in the world of virtual and augmented reality, consumers are test-driving electric vehicles , and renters are inspecting and leasing their new home. Too niche and costly. When retailers make the jump to AR and VR, they should take a holistic approach and not depend too much on a single platform.

Retail 135

Retail Electricity Niche Technology 135

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. So with off-grid solar becoming a thing now, a lot of African countries, in fact 9 of the top 10 adopters of off-grid solar, are in Africa.

Electricity 61

Electricity Education Start-ups Trust 61

Martech

DECEMBER 1, 2023

You don’t buy an electric screwdriver to drive nails, do you? Work with the existing lead database Attracting new leads is great unless you exhaust your niche. Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes.

Process 86

Process Customers Appointment Pharmaceutical 86

Hubspot

OCTOBER 6, 2020

The company has released multiple brands — including Miller Lite, Coors Light, and Keystone Light — that all occupy a similar niche. General Electric. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. Image Source: GE.

Electricity 90

Electricity Healthcare Territory Sports 90

Hubspot

FEBRUARY 15, 2017

While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. Gas and electricity might seem tricky to be creative about, on the surface. Past Winner of Note: "OVO Smart PAYG+," by OVO Energy.

Campaign 71

Campaign B2B B2C Promote 71

Hubspot

JUNE 26, 2012

General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts. But that's simply not true!

Hospitality 74

Hospitality Manufacturing Healthcare Niche 74

Hubspot

MARCH 14, 2017

They come with a use that's somewhat niche in nature, but highly novel. Think about some of the products you may have come across in a SkyMall catalogue -- a wall-mounted electric fireplace ? And yet, it "sells like hotcakes," as the saying goes -- and you think to yourself, "Well, I could have invented that.". A foldable pet ottoman

Electricity 76

Electricity Niche Sell Product 76

Hubspot

APRIL 27, 2016

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. 3) General Electric. Would you ever have guessed that General Electric, a multinational conglomerate corporation, would have an active and effective presence on Snapchat?

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Hubspot

MAY 10, 2012

You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only. If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Pinterest for B2B Marketers. Like this.

Networking 76

Networking B2B Lead generation Promote 76