Hubspot

DECEMBER 17, 2012

For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. When you're coming up with your next marketing campaign, think about ways you can expand its reach to more people.

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. Read on to learn everything you need to know about setting up a Google AdWords campaign! For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors."

Campaign 77

Campaign CTR Networking Click Through Rate 77

SaaStr

OCTOBER 16, 2020

When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * And especially when there’s a polarizing change, everybody shows up to work wanting to do right by the people who are using your software all day. How will the support they receive change?

Product 68

Product Start-ups Electricity Finance 68

Hubspot

JANUARY 14, 2015

Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?).

Healthcare 72

Healthcare Hospitality Finance Consult 72

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. That first TV commercial might remind you of sports games you went to with your dad, for example. It includes a key benefit. It differentiates the brand. Source: brandchannel.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

AUGUST 9, 2018

The bulk of Amazon’s revenue comes from selling goods directly to consumers on their website. Since they order massive amounts of products from wholesalers, they can negotiate a cheaper cost and sell them for a lower price than their competition. Amazon even manufactures and sells their own products, like the Amazon Echo and Alexa.

Drivers/motivators 60

Drivers/motivators Electricity Manufacturing Commission 60

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. That first TV commercial might remind you of sports games you went to with your dad, for example. It includes a key benefit. It differentiates the brand. Source: brandchannel.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

DECEMBER 11, 2019

Aside from breaking down a larger news report into short-form Story pages, called snaps, WSJ uses Snapchat's swipe up feature to enable viewers to swipe their finger up to access a longer-form story that's placed in Snapchat's CMS rather than WSJ's website. Harvard Business Review also recognizes the benefits of Instagram Stories.

Entertainment 96

Entertainment Promote Networking Follow-up 96

Hubspot

OCTOBER 28, 2019

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. In the stream of sound bites, Dickerson gets hung up on or disconnected from who she's speaking to a number of times. One person sadly looks up the camera and says, "So I can never eat this again?"

Campaign 61

Campaign Gaming Launch Non-Profits 61

Hubspot

MARCH 19, 2015

Simply Measured’s Quarterly Instagram Network Study (Q4 2014) found that 86% of Interbrand’s 2014 Top 100 Brands had an Instagram account, which was up from 71% the year prior. times-per-day and it’s worth noting that they’re not sacrificing quality or showing signs of laziness in keeping up with this frequency. General Electric.

Electricity 78

Electricity Manufacturing Networking Promote 78

Hubspot

APRIL 12, 2015

One of the first memos that hit my desk was a “heads up” that Doyle Dane Bernbach was going to be featured in a new television series. For Ogilvy & Mather, it is The Man in the Hathaway Shirt who sported a black eye patch adding mystery to his decision to wear only Hathaway shirts. Of course, we’re all impacted by advertising.

Electricity 73

Electricity Sports Campaign Cross-sell 73

Hubspot

NOVEMBER 22, 2017

Whether you’re gearing up for an interview, call, client pitch, or just a Monday morning, these videos will put you at the top of your game. Fifteen years later and this interview scene still racks up thousands of hits on YouTube. It has been said that sales is the ultimate contact sport. We all need a little kick sometimes.

Drivers/motivators 0

Drivers/motivators Electricity Pitch Cold Call 0

Hubspot

DECEMBER 22, 2015

If this sounds interesting to you, download it now in preparation for your trip so you have plenty to catch up on. Ever wanted to learn a new language, or just brush up on those French skills from high school? It was produced by General Electric, making it a great example of native advertising and branded content in podcasts.

Entertainment 52

Entertainment Real Estate Sports Electricity 52