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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. I was in high school debate and forensics.

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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? The product innovations are only beginning. Let’s look at one model company you can learn from. Organize with IT and business partnering from the get-go.

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Episode 29: How Custom Solutions Leads to Long Term Customers for Marlin Technologies

Spiro Technologies

Transcript Adam Honig: I’m going to introduce you and say that you’re the Director of Sales and Marketing of Marlin Technologies, is that still the right title to use? I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way.

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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Then they can sell the excess energy they produce back to the utility. In the utility space, an “energy prosumer” is a customer who generates their own power.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. It’s not about selling technology, it’s about helping businesses to build meaningful connections, one click, one story and one emotional spark at a time.

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From Print to Digital: The History of Content Marketing

Lead Fuze

His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. The history of content marketing is one filled with gradual shifts and innovative strategies that adapted over time based on technology advancements and consumer behavior changes.

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Prioritizing Safety in Field Service Can Boost Your Bottom Line, Too

Salesforce

Your team knows what to do because you’ve set them up for success with the right enablement. Over the last few years, technology has had to evolve rapidly to meet the growing demands of our changing society. Work plans provide an opportunity to generate revenue with upselling or cross-selling. 1 on your list of priorities.

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