Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care.

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Search Engine Land

SEPTEMBER 20, 2023

Google has launched a new report to help brands identify checkout problems. The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process. Why we care. Accessing data.

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E-commerce Launch Territory User Experience 139

Search Engine Land

MAY 16, 2024

When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence. A site migration with SEO built into it can preserve rankings, avoid traffic loss, retain link equity, improve user experience and uncover new opportunities to improve the site.

Objectives and Key Results 115

Objectives and Key Results User Experience Launch Engineering 115

Search Engine Land

AUGUST 2, 2023

Given its sharp rise in popularity, it’s little surprise that Google is acting to improve the YouTube Shorts experience, as it seeks to make it a rival to TikTok and Instagram Reels – both of which recently launched new features to improve the user experience for its content creators.

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Launch User Experience Engineering Conversion 98

Highspot

JULY 10, 2023

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

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Launch Appointment Engineering User Experience 52

Search Engine Land

FEBRUARY 6, 2023

Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. These testers test Google’s products to help Google improve and understand how real users are likely to experience these products.

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Launch Technology Technology User Experience 98

Search Engine Land

SEPTEMBER 27, 2023

Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. The search engine therefore decided to invest in solutions that will be more effective for customers instead. Be sure to download it from the Optimize user interface before September 30. Why we care.

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A/B testing User Experience Engineering Launch 117

Search Engine Land

NOVEMBER 15, 2023

Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb. Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post. ” However, Microsoft Bing will still provide a combined Search and chat experience. R.I.P. Bing Chat. Copilot + Search.

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Launch User Experience Engineering Market share 128

Search Engine Land

SEPTEMBER 22, 2023

The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they believe the real number is significantly higher.

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Price Engineering User Experience Launch 133

Search Engine Land

APRIL 26, 2024

As a reminder, on March 5th we launched a number of meaningful enhancements to our core systems, as well as several updates to our spam policies, to reduce content created for search engines on Search. In short, write helpful content for people and not to rank in search engines. 45% reduction.

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Engineering User Experience Launch Start-ups 145

Search Engine Land

NOVEMBER 29, 2023

The tech giant was not able to disclose what the “new challenge” is or whether he would remain within the business, but did tell Search Engine Land that the decision was not related to the recent federal antitrust trial. We’re constantly launching improvements designed to make ads better for both advertisers and users.” “Our

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Price Engineering Launch User Experience 127

Search Engine Land

SEPTEMBER 7, 2023

The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. If they are, then we’ll proceed with updating the experience and launching it for everybody." Why we care.

User Experience 141

User Experience Launch Engineering Conversion 141

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

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Retail X-functional Launch Non-Profits 133

Search Engine Land

NOVEMBER 6, 2023

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Invest time and effort in 301 redirection mapping to preserve link equity and offer a smooth transition for users and search engines. As such, start optimizing early, long before the launch date.

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CTR UX User Experience Engineering 129

Search Engine Land

JANUARY 29, 2024

Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.” ” Specifically, SGE won’t launch. Google has not announced SGE may not launch. It improves the experience.”

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Launch User Experience Product Engineering 127

Search Engine Land

OCTOBER 2, 2023

In addition, YouTube has carried out improvements to the design of its studio platform to enhance the user experience. The YouTube product team have launched a new feature in Studio Analytics to help creators better understand how new and returning viewers watch their content. Why we care.

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Launch User Experience Engineering Conversion 122

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. A year later, Netflix is still working to improve advertisers’ experiences. But viewership numbers aren’t the only draw.

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User Experience Manufacturing Sports Engineering 122

Search Engine Land

DECEMBER 14, 2022

Google wrote , “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. This launch will affect all languages.” Focusing on producing high quality content and improving user experience always wins out compared to manipulating links.

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Launch User Experience Promote Engineering 119

Search Engine Land

JUNE 22, 2023

These ads are designed specifically to seamlessly blend into Reel content, meaning the user experience isn’t compromised. Why we care: Too many ads on Instagram could be problematic for both users and advertisers; users could become irritated by constant interruptions, resulting in less engagement for advertisers.

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User Experience Advertising/ Marketing Launch Networking 99

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty. This enables you to tailor marketing efforts and enhance user experience.

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Customers A/B testing Strategize User Experience 117

Search Engine Land

JANUARY 12, 2023

Google wrote that this launch “may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.”. Focusing on producing high quality content and improving user experience always wins out compared to manipulating links.

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Launch User Experience Promote Engineering 123

Search Engine Land

AUGUST 23, 2023

Launching a new website is one of the more exciting projects for a company. After the big launch, everyone expects traffic to appear magically. The keyword research you do during the planning stage will impact what content shows up on the website at launch. Often, SEO is the team not allowed in the room.

Electricity 98

Electricity Launch Engineering Follow-up 98

Search Engine Land

SEPTEMBER 22, 2023

” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta that the search engine “frequently” changes the auctions it uses to sell search ads without telling advertisers, increasing the cost of ads and reserve pricing by as much as 10%. That’s just not what we do.”

Price 122

Price Engineering Quota User Experience 122

Search Engine Land

AUGUST 21, 2023

A YouTube spokesperson exclusively told Search Engine Land: “We’re testing an update to the design of the ‘Skip Ads’ button across all platforms.” ” “Our goal is to provide a more consistent user experience in line with the updated look and feel on YouTube we announced last year.”

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User Experience Engineering Launch Campaign 98

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. Yelp launches “health and safety measures” community feedback feature. Foursquare Launches “Personalized Search For The Real World”.

E-commerce 127

E-commerce Launch Engineering User Experience 127

Search Engine Land

MARCH 29, 2024

In this article, we’ll cover the key aspects of the agile methodology, map out the various agile meetings you should aim to participate in and provide tips on how to write effective tickets and acceptance criteria so your SEO changes get prioritized and launched. A core agile team typically consists of: A product manager.

X-functional 118

X-functional Objectives and Key Results Meeting Engineering 118

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. A year later, Netflix is still working to improve advertisers’ experiences. But viewership numbers aren’t the only draw.

User Experience 110

User Experience Manufacturing Sports Engineering 110

Search Engine Land

JULY 28, 2023

Google has launched a new customer support feature on Merchant Center. Giving them the ability to quickly and easily search for these details within Merchant Center can improve the user experience and help build trust. The post Google Merchant Center adds customer support feature appeared first on Search Engine Land.

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Customers Retail User Experience Trust 98

Search Engine Land

FEBRUARY 9, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

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Clients Engineering Consult User Experience 128

Search Engine Land

APRIL 17, 2023

’ Microsoft has had ads in Chat since the new Bing launched. The post Microsoft wants to drive more traffic, revenue to publishers appeared first on Search Engine Land. So while it’s great that Microsoft is talking about sharing ad revenue, Bing still needs to grow its market share significantly.

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User Experience Launch Engineering Market share 99

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program.

Engineering 137

Engineering Campaign Click Through Rate Launch 137

Hubspot

AUGUST 2, 2016

Because a website design is all about the visitors who will view and interact with it, your redesign should focus on their experience. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 1) Competitive Analysis. Next Steps.

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User Experience Follow-up Start-ups Launch 53

Martech

OCTOBER 12, 2023

It offers levels of autonomous decision-making and personalized user experiences. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. Writesonic ’s Botsonic is an AI chatbot powered by OpenAI’s GPT-4. FastrAI is built into the Fastr Frontend platform.

User Experience 121

User Experience Launch Networking Campaign 121

Search Engine Land

MARCH 5, 2024

Elizabeth Tucker, Director of Product, Search at Google, told Search Engine Land that the update will help reduce unhelpful content in Google Search by 40%. In short, write helpful content for people and not to rank in search engines. Previous core updates.

Engineering 145

Engineering Start-ups User Experience Technique 145

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. AI can optimize this content for search engines, ensuring your startup gets the visibility it deserves. They are increasingly prevalent in a variety of industries. The result?

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Pitch Niche Engineering Promote 131

Search Engine Land

APRIL 6, 2023

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. Customers value their experience with a business very highly.

Engineering 119

Engineering Legal Launch Referrals 119

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Traditional search engines.

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Objectives and Key Results Retail Engineering Launch 119