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How influencers and content creators are reshaping brand strategies

Martech

They’re captivating millions with content that deeply connects with their followers. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. This trust translates into increased brand visibility, engagement and revenue.

Legal 123
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Data from media analytics firm Guideline found podcast gross media spend up 21.7% Announcements from the stage largely followed these preferences. Podcasts are projected to reach $2.6 billion by 2026.

Sports 106
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XANT ANNOUNCES PARTNERSHIP WITH EXL

Xant

Silicon Slopes, Utah, June 15, 2021—XANT, the leading enterprise Sales Engagement Platform has announced an ongoing strategic partnership agreement with EXL, a leading operations management and analytics company. The post XANT ANNOUNCES PARTNERSHIP WITH EXL appeared first on XANT. For more information, visit www.exlservice.com.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you warming up the Schadenfreude ? How Jagran New Media doubled video ad revenue with a managed AdOps service. Snap also expects to miss 4Q projections by up to $200 million.

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XANT ANNOUNCES PARTNERSHIP WITH EXL

Xant

Silicon Slopes, Utah, June 15, 2021—XANT, the leading enterprise Sales Engagement Platform has announced an ongoing strategic partnership agreement with EXL, a leading operations management and analytics company. The post XANT ANNOUNCES PARTNERSHIP WITH EXL appeared first on InsideSales. About XANT.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Consistency is equally critical for startups.

Campaign 149
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. It is essentially the creation and sharing of online content that seeks to educate, inform, and entertain potential customers throughout the funnel. So is this content marketing?

Growth 118