ConversionXL

NOVEMBER 28, 2022

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency. million views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

NOVEMBER 25, 2020

We launched the larger channel back in 2012 and the smaller channel in 2019. Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. Entertainment.

CTR 129

CTR Entertainment Click Through Rate Education 129

Hubspot

MAY 6, 2020

During a roundtable livestream the participants could field audience questions, give perspective on industry news, or entertain the audience. Groups are often smaller and more niche than company pages, so it’s likely the audience is more invested in a topic. Host an exclusive product launch or post-launch education session.

Campaign 101

Campaign Launch Education Entertainment 101

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In 2018, LinkedIn also launched a similar experiment called Student Voices.

Launch 99

Launch Networking Entertainment Follow-up 99

Hubspot

APRIL 6, 2021

It's especially helpful to have a content calendar to align your social media content with upcoming events, such as product or service launches. Whenever you see something that's informative, entertaining, inspiring, or just interesting, what's your first instinct nowadays? Promote your Facebook Page everywhere. Offer a coupon.

Entertainment 94

Entertainment Promote Follow-up Niche 94

Search Engine Land

OCTOBER 4, 2022

DuckDuckGo launched their search engine in 2008, which aims to protect users’ privacy by not tracking their search history. DuckDuckGo has been steadily growing in use since its launch and now processes 3 billion searches per month. It had a 0.6% search engine market share worldwide and 2.52% search engine market share in the U.S.

Objectives and Key Results 113

Objectives and Key Results Retail Engineering Launch 113

Hubspot

MAY 14, 2019

Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing.

Promote 101

Promote Retail Launch Education 101

ConversionXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). Otherwise, the best you’ll achieve is entertaining window shoppers. Each webinar focused specifically on content for bloggers—a niche in which its founders were experts. “I

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

SEPTEMBER 9, 2021

In the past, it was possible to achieve these goals through promotion and advertising. There are two reasons to dig into how others in your niche manage their social media: Find out what they’re doing well to improve your social content marketing Find out what they’re not doing that you can do to stand out. How often do they post?

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

SEPTEMBER 25, 2019

Ahead of EA's Starwars: Battlefront II launch, fans who got to test out the pre-release version of the game were annoyed that they needed to complete a certain number of playing hours or buy extra features in order to play their favorite characters. Here's why that happened. This causes users to see a feed that might be more engaging to them.

Promote 78

Promote Gaming Niche Agriculture 78

Hubspot

AUGUST 27, 2019

Remember, your followers are on Instagram for entertainment, so they don't want to feel quizzed by tough questions. Ask followers their thoughts on a new product or service launch. Ultimately, the Questions Sticker is a chance to have fun with followers and post lighter, more entertaining content.

Entertainment 101

Entertainment Follow-up Niche Retail 101

Hubspot

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. Focus on catering to your niche and staying authentic first. Short-Form Video Trends to Look Out For.

Real Estate 101

Real Estate Education Launch Entertainment 101

PandaDoc

APRIL 12, 2023

Of course, social media also has you covered for other promotional activities. Marketplace A marketplace is an online platform where multiple businesses can promote and sell their goods. While many are purely for entertainment, businesses can also use them to market their products and services.

B2C 52

B2C Cross-sell Retail Sales 52

Hubspot

JANUARY 16, 2020

Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. TikTok: TikTok only launched in 2017, but it's already expanding its advertising options.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

Hubspot

MAY 11, 2020

At HubSpot, before we began creating new content for the new environment, we significantly reduced the frequency of our social media posting, dialed back the promotion of a major product launch ( CMS Hub ), and created a centralized set of guidelines on how we as a company should be communicating during this crisis.

Trust 101

Trust Promote Education Entertainment 101

Hubspot

JANUARY 13, 2020

Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app.

Gaming 89

Gaming Follow-up Campaign Promote 89

Hubspot

MAY 25, 2016

Before launching your ad campaigns, align your marketing objectives with your advertising strategy. This type of promotion is more light touch and cheaper. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. 2) What Channels Should I Advertise On?

CTR 74

CTR Sports Finance Campaign 74

ConversionXL

JUNE 4, 2019

In 2020, they plan to launch Pokemon Sleep and “give players a reason to look forward to waking up in the morning.” ” Your sleep will impact gameplay, turning a physical need into entertainment. Understand changes in the cultural environment and find vacant niches. Image Source). Market research. Segmentation.

Campaign 125

Campaign Technique Up-sell Represent 125

Hubspot

JUNE 19, 2015

Take the time to have genuine, real-time dialogue with customers and prospects to better position your brand in a world of evolving and increasingly niche markets. JetBlue is promoting their brand by having great customer service. Kraft Macaroni & Cheese does a good job at keeping their followers entertained.

Promote 78

Promote Entertainment Trust Niche 78

Hubspot

DECEMBER 11, 2019

For example, if you want millennials to buy your product, you'll want to focus on building a brand that offers a pleasant or entertaining customer experience , as well as marketing products or services that give instant gratification. If you're marketing to these generations, you'll want to keep these attitudes about money in mind.

Education 101

Education Finance Campaign Drivers/motivators 101

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 1) Will Ferrell''s Anchorman 2 Promotion. What made this campaign remarkable?

Campaign 77

Campaign Entertainment Sports Promote 77

The Lost Book of Sales

JULY 12, 2021

Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched. ” Cross the chasm by targeting a very specific niche market where you can dominate from the outset, drive your competitors out of that market niche, and then use it as a base for broader operations.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

MARCH 9, 2021

By housing Gen Z creators together, Chadha says, "We have ensured that the content is not only relatable and entertaining to young people but reflects their beliefs and behaviors. Ultimately, brands will need to leverage authentic, trustworthy, or entertaining content that demonstrates the value of a product to engage Gen Z.

Entertainment 101

Entertainment Niche Campaign Follow-up 101

Hubspot

OCTOBER 11, 2010

One of the primary reasons for blogging is to create tons of niche content that enables you to get found online for diverse keyword combinations. But instead of launching an online survey among your customer base, start the redesign process with usability testing. Make sure you take advantage of this opportunity.

Construction 63

Construction Entertainment Niche Contract 63

Salesforce

APRIL 16, 2024

When your business uses online channels and strategies to promote your products or services and engage with target audiences, you’re using digital marketing. Your aim is for people to follow you and engage with your content and promotions. With those steps in place, you’re ready to promote your content.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Closing Bigger

DECEMBER 31, 2009

Using it just to promote your product or company will have minimal results. Use your experience in social media to predict areas of growth in new regions and niches. SEO, social networks, offline promotions are needed. Make your events that you promote about the community. Niche broadcasting is not enough.

Niche 40

Niche Networking Promote Pitch 40

Closing Bigger

DECEMBER 31, 2009

Using it just to promote your product or company will have minimal results. Use your experience in social media to predict areas of growth in new regions and niches. SEO, social networks, offline promotions are needed. Make your events that you promote about the community. Niche broadcasting is not enough.

Niche 40

Niche Networking Promote Pitch 40

Hubspot

JULY 28, 2020

These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Aside from using video for entertainment, both millennials and Gen Z prefer to watch videos for information gathering purposes. Consumers want to learn more about their niche and passions.

Entertainment 101

Entertainment Niche Education Price 101

ConversionXL

MARCH 10, 2013

The goal of a “regular” text is to inform or entertain. Get celebrity (in your niche) endorsements. Promote exclusivity. Don’t guess whether the headline or value propositions are as good as they can be, immediately launch two versions of the copy and test them. How to use it: Demonstrate your expertise.

Objectives and Key Results 119

Objectives and Key Results Price Up-sell E-commerce 119

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. I had never quit a job before unless it was due to a promotion or a better opportunity. Time to take notes. Lori Richardson. Dani Buckley.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

NOVEMBER 6, 2019

However, if you want to do a more intensive promotion -- such as a full sponsored podcast episode -- this cost may vary based on what the content will entail from the podcasters. Because the pool of podcasts is so large, there are plenty of opportunities to connect with niche audiences that relate to your specific industry.

Networking 76

Networking Promote E-commerce Launch 76

Hubspot

OCTOBER 9, 2019

You can use memes to promote your brand culture, mission, and products. ; ; ; ; ; View this post on Instagram. ; ; ; ; ; ; ; ; ; this dog is my hero ?? Bustle uses memes to promote their culture as a digital destination for young women. Bustle uses memes to promote their culture as a digital destination for young women.

X-functional 78

X-functional Promote Launch Transportation 78

Hubspot

FEBRUARY 15, 2017

Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. million visits to the campaign site, as well as 27 million views of the launch video. Past Winner of Note: "Eddie the Eagle Promotion," by Jimmy Beans Wool. 6) Communicator Awards.

Campaign 71

Campaign B2B B2C Promote 71

Hubspot

JANUARY 11, 2013

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. 1) Choose an Optimized Company Username. 9) Leverage the Long Tail.

Real Estate 78

Real Estate Niche Networking Follow-up 78

Hubspot

MAY 30, 2014

Lesson: Consider how your product can help promote itself. Growth: Idea: Launch as a Closed Beta. Evernote initially launched as a closed beta. Lesson: Be everywhere in your niche. A user review and recommendations site for restaurants, shopping, nightlife, entertainment, etc.). 3) Evernote. (`A 5) KISSMetrics.

Real Estate 78

Real Estate Referrals Growth Drivers/motivators 78

Hubspot

DECEMBER 16, 2013

Whether your goal is to gain traffic, leads, or sales, effective content marketing tactics attract, entertain, captivate , teach, and build trust. Value can be translated into something that is educational, entertaining, helpful, unique, brilliant, visual, inspirational, informative, or even emotional. This is called context.

Entertainment 70

Entertainment Campaign B2C Technology 70

Hubspot

DECEMBER 2, 2015

Was it particularly entertaining? Because this specific niche topic aligned well with much of the business content we produce over at CreativeLive, this was a great opportunity to piggyback off of the proven demand and clear success of that existing piece of content. 4) Promote to your audience.

Technique 56

Technique Entertainment Niche Start-ups 56