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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary. The full spec requirements can be found here.

Gaming 93
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4 Reasons Why Your Gaming Website Isn’t Generating any Revenue

Sales Pop!

A gaming website is a great online business to run, as people will always be on the lookout for interactive entertainment. You have bad UX User experience is essential for a good gaming experience. When gaming websites first came out, they didn’t pay any attention to the user experience.

Gaming 52
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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. That’s why I think it’s so important to promote your podcasts through other channels, because the app/platform spaces are highly competitive.

B2B 101
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This day in search marketing history: February 22

Search Engine Land

Read all about it in Google page experience update for desktop now rolling out. Everything’s Not Awesome: Google News Spammed With Pitch To Watch “The Lego Movie” For Free 2014: The “story” appearing at the top of the Google News entertainment section was all types of bad. “Beyond social networks, virtual worlds.”

Launch 93
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LinkedIn's Testing Its Own Stories Feature: What Marketers Need to Know

Hubspot

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. To add to the user experience, the story also swipes up to fuller content on its website.

Launch 99
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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Give up on ever making money, sharing your work with others, or promoting your products or services. So, if journalists with years of experience and big budgets won’t do our story justice – I’ll do it. Promotes the company’s value proposition of saving money. And why do businesses promote themselves online?