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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. Our advantage is technology and supply. It is not an intermediary.

Gaming 93
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Google Discover optimization: A complete guide

Search Engine Land

It displays news stories, videos and images tailored to each user’s interests and online behavior. This feature is meant to emulate the personalized feeds found on social networks. It is a proactive method of delivering fresh, relevant content directly to users based on personalized data collected by the platform.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Read more here.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

B2B 101
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This day in search marketing history: February 22

Search Engine Land

Read all about it in Google page experience update for desktop now rolling out. Everything’s Not Awesome: Google News Spammed With Pitch To Watch “The Lego Movie” For Free 2014: The “story” appearing at the top of the Google News entertainment section was all types of bad. “Beyond social networks, virtual worlds.”

Launch 93
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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

But the real story of Bitcoin and other forms of digital money isn’t their investment potential -- it’s the technology behind them. Even some experts who are skeptical of Bitcoin itself believe that blockchain technology is here to stay. Blockchain could be a solution to this. It works like this: 1.