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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. In addition to Title and Meta tags that you see on the SERP, there are also other visual extras like images, authors, video, events, products etc – all these are collectively called rich snippets.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. As a by-product, they also expect different kind of content to fit within the culture of the platform. Realize When It’s Time To Create a New Ad.

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