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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. Using this basic technique, I’ve built specific lists for newsletters I’d like CXL to be featured in, relevant industry people, and a few other strategic goals. But it also costs double to get those conversions.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. On the surface, the second ad group seems to be converting better but it also costs double to get those conversions.

CTR 116