Search Engine Land

JANUARY 23, 2023

Our sales teams are always looking for ways to help customers get the best results from Google Ads. We are rolling out a pilot program that we believe will help businesses optimize their accounts. As always, we build customer feedback into the final product. .” What did Google have to say about this pilot program?

Engineering 84

Engineering Campaign Click Through Rate Launch 84

Hubspot

APRIL 15, 2021

The nearly one-year-old social media platform which allows users to drop into audio-only chat rooms has grown from 600,000 to 10 million active users in just a few short months. At this point, most Clubhouse content is still highly experimental. Sponsoring Room Events. Below is one interesting example: Yummy.

Entertainment 101

Entertainment Promote Consult Conversion 101

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. This is a limited way of viewing things, however, and you’re likely leaving a lot of money on the table if this is where you stop optimization efforts. How Do We Define Customer Loyalty? Why Optimize for Customer Loyalty?

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

UX 131

UX User Experience A/B testing Cross-sell 131

Salesmate

AUGUST 4, 2021

Email marketing is something that’ll never get old. With the volume of information that we get on a daily, nay hourly basis, coupled with the variety of delivery methods, customers get notifications about emails almost constantly. Optimal times are the beginning of the workday and towards the end of workday. CEO, FounderJar.

Campaign 116

Campaign Entertainment Pitch Technique 116

ConversionXL

JANUARY 9, 2019

A high-level stakeholder can overrule research-based decisions, designers can clash with optimizers, and the bevy of simultaneous changes can make it impossible to identify which changes are to blame if a redesign performs worse than its predecessor. A “radical redesign” contrasts with a process of ongoing experimentation. Low traffic.

UX 131

UX Process User Experience Technique 131

SaaStr

JUNE 2, 2021

Olof Mathe will share how the two strategies can blend together and specific lessons he has learned from his experience. It’s the opaque pricing, but hopefully the customer gets exactly what they need at the end. Either you can focus on a better product experience or a better buying experience. Is it a PayK?

Sales 98

Sales Up-sell Price Start-ups 98

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. This is a limited way of viewing things, however, and you’re likely leaving a lot of money on the table if this is where you stop optimization efforts. How Do We Define Customer Loyalty? Why Optimize for Customer Loyalty?

Customers 91

Customers A/B testing User Experience B2C 91

ConversionXL

APRIL 25, 2019

You keep everything as it is on your current/old site but make it look “better.” Which qualities (about your product or service) are most important to them? To answer these questions, you need to talk to your customers (or your clients, if you’re a service provider). service description.

Objectives and Key Results 128

Objectives and Key Results Clients Presentation Start-ups 128

PandaDoc

MARCH 7, 2023

Many that work in sales choose the field because of the flexibility and edge-of-your-seat experience that implementing a sales strategy involves. It’s a structure of steps that help lead a customer further down the funnel in the most streamlined way possible. You don’t want to waste your team’s time or, indeed, the customer’s.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

NOVEMBER 14, 2013

For every $92 spent to acquire traffic, just $1 is spent to optimize it. The data is now a couple of years old, so probably the gap has shrunk, but still). Just waste all that effort and money – only because their website is not optimized for conversions. And then throw the traffic in the garbage. Cutting corners?

A/B testing 123

A/B testing Conversion UX Campaign 123

SaaStr

JANUARY 10, 2022

So all of these five awesome companies, many of whom were customers of they have that combination, they make it super easy to buy and try very much consumer products that we might all love, like Peloton, Spotify, or even crossovers into B2B like LinkedIn. It’s a collaboration experience. Anne Raimondi: Yeah. I love that.

Customers 88

Customers Price Start-ups Growth 88

ConversionXL

MARCH 19, 2020

They do more of the same with less, often lowering quality and customer satisfaction. A heedless optimism that ignores the gravity of the situation and early warning signs. Companies in this category add features when customers desire greater value. Knowing your customers—and how they may change—is key. Promotion.

Growth 121

Growth Non-Profits Price Promote 121

ConversionXL

JULY 21, 2020

Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. But knowing your marketing needs to be customer-focused is one thing; producing it is another. But instead of increasing leads, you see diminishing returns. What’s going on? Where do you start?

Customers 92

Customers Campaign Drivers/motivators Start-ups 92

ConversionXL

OCTOBER 23, 2015

Anyone who is familiar with the ResearchXL model will know that the two go hand-in-hand to deliver insights… Let’s say your problem is customer acquisition (you’ve seen the numbers). Despite optimizing your lead gen form, which you suspect is the problem, you’re not seeing a major increase in conversions. What gives?

UX 122

UX Objectives and Key Results Conversion High impact 122

Hubspot

JULY 17, 2014

A permanent redirect from one URL to another -- usually from a company''s old website to their new website. They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. APIs facilitate the data needed to provide solutions to customer problems. 301 Redirect. DoS/DDoS Attack.

Networking 76

Networking User Experience UX Construction 76

Sales Hacker

MARCH 2, 2020

The Challenger Customer. In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience. How to Get a Meeting with Anyone.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

ConversionXL

DECEMBER 1, 2016

Customers don’t usually see one ad and then click over to purchase. In other words, it’s a way of remedying that old advertising quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Custom Attribution Modeling. Image Source. Don’t Forget to Look at Your Cohorts.

Conversion 112

Conversion Objectives and Key Results Cross-sell Trust 112

ConversionXL

DECEMBER 18, 2015

What have other customers bought with that product? You’ve been using a free (or cheaper) version of their product or service for a few months now. However , it seems like an upgrade email customized for customers on the “Growing Business” plan. Either way, it’s tarnishing the brand experience.

Promote 91

Promote A/B testing Campaign Start-ups 91

Hubspot

MARCH 16, 2016

To illustrate, let me share a personal experience about a flooded basement that has been the bane of my existence over the last two months. But as with anything else in life, there’s a fee associated with their services and some are more qualified than others. The Great Flood of 2016. My heart sank.

Strategic partnership 51

Strategic partnership Negotiate A/B testing Clients 51

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Plan experiments to test your hypotheses. That’s an experiment. Let it run.

Growth 98

Growth Objectives and Key Results A/B testing Campaign 98

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

OCTOBER 25, 2019

276: Liat Bycel is VP of Customer Engagement @ Airtable, the startup that works like a spreadsheet but gives you the power to organise anything. In Today’s Episode We Discuss: * How Liat made her way into the world of SaaS and came to be VP of Customer Engagement at one of Silicon Valley’s hottest startups in Airtable.

E-commerce 44

E-commerce Start-ups Product Price 44

SaaStr

SEPTEMBER 4, 2020

I’ve been in software since the ’90s and for over 20 years, nearly that entire time, we’ve been talking about digital transformation, developing strategies, architecting new technologies, and moving beyond digitization to rethinking our businesses, our products, and our services in a way that’s optimized for a digital world.

E-commerce 63

E-commerce Cross-sell Start-ups Up-sell 63

ConversionXL

JULY 21, 2022

They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability. Take Asana.

Growth 120

Growth Objectives and Key Results Promote Price 120

Hubspot

JUNE 26, 2018

It’s not a personal note from an old colleague either. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. It’s about your customer. Two thirds of customers have made a purchase as a direct result of an email marketing message.

Real Estate 101

Real Estate A/B testing CTR B2C 101