Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Thanks in part to COVID-19, a large part of the budgets were devoted to martech in service of the need for accelerated digital transformation.

GTM 116

GTM Market share Growth Technology 116

ConversionXL

JULY 3, 2020

While most companies are drowning in data, few have the strategy or cultural maturity to use it for accurate measurement, let alone to make decisions or drive business goals. Customer service reps have data on customer conversations. Use the answers from the maturity audit in Step 1. Knowing what you’re up against.

Pitch 107

Pitch Objectives and Key Results Government Click Through Rate 107

ConversionXL

SEPTEMBER 18, 2019

You’re not aligned on what an experimentation program needs to achieve or can realistically achieve. If your business goals and challenges push you away from the in-house option, here are some additional reasons that companies settle on agency services. For help with ongoing experimentation, retainer services make sense.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

JULY 3, 2019

Yet, even some mature email marketing programs remain fixated on questions like, “How can we increase the open rate?” Whenever you’re auditing data, ask yourself two questions: Am I collecting all of the data I need to make informed decisions? Don’t have a dedicated experimentation or conversion rate optimization team?

Objectives and Key Results 121

Objectives and Key Results A/B testing Construction Campaign 121

ConversionXL

MAY 16, 2017

Similarly, Ronny Kohavi, Distinguished Engineer and GM of the Analysis and Experimentation team at Microsoft , stresses following Tywman’s Law : Any figure that looks interesting or different is usually wrong! Violating Google’s terms of service by accidentally collecting personally identifiable information. Is this data accurate?

A/B testing 132

A/B testing Campaign Referrals Trust 132

ConversionXL

JUNE 13, 2017

Successful use of the framework does depend on a certain level of maturity and alignment around a few core values: People personally commit to achieving the goals of the Scrum team. Here are some specifics of how the Scrum Master services various stakeholders pulled from the Scrum Guide. Scrum Master Service to the Product Owner.

Clients 112

Clients Meeting Product Campaign 112