CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier
SaaStr
FEBRUARY 9, 2024
Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Given this, you must understand the role that each facet of the business plays in promoting that product, from marketing and sales to customer service. Some say sales if you don’t have a product that lends itself to being self-service.
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