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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Given this, you must understand the role that each facet of the business plays in promoting that product, from marketing and sales to customer service. Some say sales if you don’t have a product that lends itself to being self-service.

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Amazon layoffs hit its advertising unit

Search Engine Land

Amazon is currently experiencing the largest layoffs in its 29-year history, following a hiring surge during the Covid pandemic. Amazon has frozen hiring within its corporate workforce, discontinued some experimental projects, and slowed warehouse expansion. What’s happening. Amazon’s global workforce grew to over 1.6

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Is A Landing Page Agency Needed For Killer Conversions?

ClickFunnels

Are you considering hiring a landing page agency to create a landing page for your product or service? Sales pages where the conversion goal is to persuade the potential customer to buy your product or service. This might seem counterintuitive at first but there’s a lot of research that supports that idea.

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10 Lessons Learned Scaling to $1B Valuation with Drift’s Co-founders David Cancel and Elias Torres (Pod 626 + Video)

SaaStr

But it requires a lot of resources and infrastructure to support the growth. To achieve this level of success, startups need a combination of strong financial performance, innovative products or services, and a favorable market environment. Yet, scaling a company isn’t always about hiring more people.

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Product Innovation: How To Build Products Your Customers Love

ConversionXL

From who you hire to holding your team accountable for certain OKRs, innovation requires buy-in from your entire organization. ” No matter how great your product or service is now, innovation is critical for continuing to serve your customers based on their current needs and desires and avoiding becoming an afterthought. .

Product 139
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The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal

SaaStr

This was when she understood they were selling services — buy a license with OpenAI and meet with the team once a week to solve problems and ideate. It wasn’t a very scalable model, and they ran out of man-hours and services to sell. They couldn’t figure out chatbots, support, or that next level. They’re on a rocket ship.

Growth 96
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5 tips for finding standout CMO candidates

Martech

Hiring one can be equally challenging. In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. The most valued asset a CMO brings is maximizing the brand value of the product or service in the market. For services, it’s a bit more challenging.

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