Search Engine Land

FEBRUARY 22, 2023

Engagement rates declined on Instagram for the third straight year but have held pretty steady for Facebook and Twitter. Post frequency was flat on Instagram but took a ~20% dive on Facebook and Twitter. It examined the mean engagement rates for different brand verticals across major social media networks. Hot holiday hashtags.

Retail 99

Retail Networking Follow-up Campaign 99

David Meerman Scott

SEPTEMBER 5, 2023

With the popularity of social networks like Facebook, LinkedIn, Instagram, and TikTok as well as the rapid rise of chatbots accessing Generative AI Models, the once humble blog has rising in importance (once again) as a marketing strategy.

Networking 102

Networking 102

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Networking 127

Networking Retail Click Through Rate Engineering 127

Search Engine Land

JUNE 22, 2023

The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram.

User Experience 92

User Experience Advertising/ Marketing Launch Networking 92

Search Engine Land

AUGUST 17, 2023

Google (including YouTube) and Meta properties Facebook and Instagram are the platforms most digital marketers will invest in during the next 12 months, 81% and 57%, respectively. Forty percent of marketers said they will invest in Microsoft’s LinkedIn business-to-business social media network. Where marketers plan to invest.

Retail 95

Retail Networking Engineering 95

Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. Dig deeper: EU fines Facebook $1.3 Dig deeper: EU fines Facebook $1.3

Consult 103

Consult Networking Service Follow-up 103

Search Engine Land

AUGUST 16, 2023

For example, you can add one Facebook and one YouTube link to your Business Profile. Supported social networks. Here is a list of social networks that is supported: Facebook Instagram LinkedIn Pinterest TikTok X (formerly known as Twitter) YouTube Where social links display. Learn how to find your profile. Click Save.

Contact 97

Contact Networking Engineering 97

Search Engine Land

JULY 18, 2023

Meta has started rolling out a series of updates to enhance the Facebook video experience. The social networking platform has: Introduced new editing tools. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook Reels. Redesigned video Explore. Why we care.

User Experience 96

User Experience Networking Start-ups Campaign 96

Search Engine Land

FEBRUARY 15, 2023

Are Facebook ads still working in 2023? Facebook (Meta) has been a difficult beast the last couple of years since Apple iOS 14 changed everything. But as Facebook’s modeling and AI have caught up with all the changes, I’m now seeing better ad performance than I’ve seen in years. Design meaningful split tests.

Campaign 101

Campaign Networking Lead generation Conversion 101

Search Engine Land

JANUARY 31, 2024

Social : When users reach a website through clicks on social networks via paid or organic, such as Facebook or X. Organic social is the channel through which users get to your website through non-advertising links on social sites such as Facebook or X. Direct : When users get to a website directly by entering the URL.

Referrals 137

Referrals Cross-sell Engineering Conversion 137

Martech

MARCH 13, 2024

This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. This month, Meta will introduce ads with product tags to the Facebook Feed (currently available only on Instagram). Advantage+ creative optimizations. in conversions. Ads with product tags expansion.

Retail 73

Retail Launch Campaign Networking 73

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. Users flock to LinkedIn seeking work opportunities and network growth. It makes sense.

B2B 125

B2B Drivers/motivators Campaign B2C 125

Search Engine Land

MARCH 24, 2023

Social platforms cut streaming quality as ‘social distancing’ wages on 2020: The push to downgrade streaming quality was primarily focused in Europe with regulatory mandates to reduce network strain. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python. Updated: Is “FaceSense” Forthcoming?

Engineering 119

Engineering Non-Profits Transportation Networking 119

Adaptive Business Services

MARCH 3, 2021

They will also amplify your messages by sharing those with their networks. Prospecting – Based on your Ideal Client Profile, become a master of search on both the social networks as well as within Nimble. . If they are not on Facebook, why are you there? Not your company … YOU. You went to the same school. Additionally ….

CRM 105

CRM B2B Sell Networking 105

Lead Fuze

MAY 26, 2023

Facebook: Great for building brand awareness through targeted ads and engaging content. B2C companies looking to reach a wide customer base can benefit from Facebook’s targeted ads and engaging content. Social Media Advertising Expertise: Facebook Ads & More. Twitter: Ideal for sharing news updates or customer support.

Niche 98

Niche Referrals Clients Price 98

Martech

OCTOBER 20, 2023

He created and sold one of the first social networks and developed an early digital out-of-home platform for movie theaters. So I built one of the first commercial social networks — East Coast MIDI. GEnie (General Electric Network for Information Exchange) and CompuServe were my competitors at the time. It’s amazing.

Networking 109

Networking Electricity Education Technology 109

Partners in Excellence

MAY 5, 2021

“Networking” is critical for all of us. We can learn so much new by networking and developing relationships with others. Networking has always been a bit of a challenge to me, since I’m naturally a bit shy and introverted. Not only could I learn a lot new, but I could dramatically expand my network.

Networking 73

Networking Pitch Promote Relationship building 73

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). TikTok is a video-first platform built for mobile, giving it huge advantages over other networks. Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason.

B2B 117

B2B Launch Campaign Entertainment 117

Martech

JULY 22, 2022

They’re spending more time on TikTok too (44 minutes per user per day), busting Facebook’s record of 38.9 Facebook launches a Feeds tab. The first of those changes highlights Facebook’s commitment to growing short form video content. Ads on TikTok reach about 18% of adult internet users. Why we care.

Launch 115

Launch Networking Follow-up Engineering 115

Search Engine Land

JANUARY 18, 2024

One good example of a reconsideration: if you wrote off Facebook lead gen a couple of years ago, it’s definitely worth trying again, given its algorithm’s targeting improvements in the last year. There are big tests (channels, audiences) you should consider running. Things you wrote off a while back might be worth reconsidering.

Campaign 118

Campaign Clients Growth Networking 118

Search Engine Land

DECEMBER 12, 2023

Display Display campaigns show your ads on the Google Display Network, typically on inventory located on other websites. Consideration Stage: Retarget with Google Display Network, utilize Facebook lead ads, and leverage LinkedIn lead gen forms. This keeps you top-of-mind and collects potential lead data.

Non-Profits 131

Non-Profits Campaign Networking Entertainment 131

Search Engine Land

NOVEMBER 15, 2022

Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. 57% of users watch videos on MSN but not on Facebook. The post Microsoft Audience network now supports Video Ads appeared first on Search Engine Land.

Networking 92

Networking Launch Follow-up Campaign 92

Martech

AUGUST 9, 2021

But even with a traditional ad contract, the publisher or distributor could be using an “extension network” in the form of an external partner or ad network outside of the publisher’s walls. Facebook bans researchers looking into the misinformation problem . And, hey, can Facebook go a whole week without doing the wrong thing?

Networking 114

Networking Customer Relationship Management Contract Relationship Management 114

Martech

OCTOBER 25, 2021

An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted. And unfortunately this threat comes at a time when Facebook is seen by many in a negative light, if you’ll forgive the understatement. Just like they are surely clicking on the button to ask apps to track them.

Strategic partnership 115

Strategic partnership Networking Entertainment User Experience 115

Martech

JUNE 3, 2022

The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Program Recognition: Purdue-Simplilearn Joint Post Graduate Program Certification; Co-created with Facebook. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more.

Networking 110

Networking Retail Education Consult 110

Martech

NOVEMBER 12, 2021

Thanks to recent government hearings about Facebook and other interviews by Facebook whistleblower Frances Haugen, we know that Instagram has been desperately seeking younger users. In the first full day that the features were announced, the message posted by the company received over 34K likes. Why we care.

Government 118

Government Launch Networking Campaign 118

Martech

JUNE 21, 2023

Like customer brand advocates, you can empower your employees to be a conduit for brand messaging, taking company-related content and stories into their personal networks and effectively turning them into genuine brand ambassadors. What makes these networks even more powerful is the nature of personal relationships that underpin them.

Networking 134

Networking Trust Follow-up Technique 134

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. iOS still dominates ad spend market share — here’s why.

Market share 114

Market share CRM Campaign Retail 114

Search Engine Land

JANUARY 9, 2023

The Microsoft Advertising Network sees billions of searches each month, giving merchants the opportunity to showcase products to millions of potential customers on Microsoft Bing, MSN, Microsoft Edge and via syndicated partners such as Yahoo! Why we care.

Launch 94

Launch Networking Campaign Growth 94

David Meerman Scott

JULY 14, 2023

It’s the fastest social network to reach 100 million users, but that’s to be expected when Meta releases a “Twitter-killer” and promotes it on its uber-popular Instagram and Facebook services. Have you signed of for Threads, the new Zuck-hyped short-form text app?

Networking 52

Networking Promote Service 52

Search Engine Land

DECEMBER 28, 2023

X decided d to start outsourcing the sale of some of its ad space by joining forces with the Google Display Network in October. While much attention was given to the company’s latest platform, notable developments also took place across Instagram, Facebook, and WhatsApp.

Retail 127

Retail X-functional Launch Non-Profits 127

Hubspot

APRIL 1, 2020

Even when the Google+ founding father left Google, marketers at Marketing Land thought the social network still had a chance. Facebook use will decline after continued drama. Is it me or is there always Facebook drama nowadays? In fact, some marketers thought the social network would see a decline in users due to the drama.

Networking 97

Networking Strategize Gaming Campaign 97

ConversionXL

NOVEMBER 24, 2021

A positive reputation also contributes to business goals (such as growth, leveraging social proof , and network development). Focus on finding a network of diehard fans, and cater your content to their needs. Focus on finding a network of diehard fans, and cater your content to their needs. Find your audience of superfans.

Retail 134

Retail Networking Follow-up Start-ups 134

Hubspot

SEPTEMBER 20, 2022

In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success. Since professionals use the platform to network and connect with others, it creates the perfect environment for researching and engaging with prospects.

Prospecting 66

Prospecting Cold Call Networking Relationship building 66

Martech

APRIL 27, 2022

It analyzes the network used (VPN, data center, etc.) The company says this will result in real-time adaptive campaign protection across any platform that supports retargeting including Google Ads, Facebook, Criteo, Bing and TikTok. What it does. Ad Protect is an upgrade of the Edgemesh Server. Processing.Please wait. The problem.

E-commerce 93

E-commerce Campaign Networking Conversion 93

Martech

FEBRUARY 9, 2024

In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. Think : Discord servers , private Telegram groups , WhatsApp groups, certain Reddit and Facebook groups, and other invite-only communities where connection and shared value is a central force.

Niche 109

Niche Drivers/motivators Trust Clients 109

Search Engine Land

AUGUST 10, 2023

Ad platforms like Google and Facebook are scrambling to integrate generative AI capabilities. Image: While TikTok and Reels may be solely focused on video, other ad networks are still largely driven by image ad inventory. Here are three tips to get you started. Text: Every good performance marketer should be running SEM text ads.

Price 95

Price Promote Networking Engineering 95