article thumbnail

Ana Mourão: Spotlight on the expert

Martech

I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage. When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government. That really piqued my interest.

CRM 104
article thumbnail

How Leilo is using technology to create a new category

Martech

But breaking ground in a new category requires marketing that builds from the ground up. According to Leilo founder and CEO Sol Broady, there are over 250 kava bars in the country, and 350 specialty retailers that sell Leilo. Thus far, Leilo’s methods provide a useful blueprint for any product looking to break into a new category.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Many Athletes End Up in Corporate Sales Jobs – Here’s Why

Salesforce

Earlier this year, that career took him to a new role as an account executive at Salesforce, selling to small businesses in parts of Florida and Alabama. Olympians and Paralympians representing the elite of the elite, it’s little surprise they make up some of the best sports-to-sales stories. “I’ve Playing catch-up.

article thumbnail

Confused By New Data Privacy Laws? Start Here

Salesforce

Brush up on data privacy laws in the U.S. This trend is expected to accelerate, as other state legislatures — such as Florida , Illinois , and Texas — continue to introduce new data privacy bills. Get articles about marketing selected just for you, in your inbox Sign up now 2. Are you current and compliant?

Legal 96
article thumbnail

Episode 37: Finding Passion in Manufacturing: The Concept of Ikigai

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. Can’t we just use all of that to make up the gap here? At the end of the day, it’s cool and that there’s a home for everybody. What about AI?

article thumbnail

Is There a Lack of Clarity on the Current State of Selling?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Last week I wrote this article questioning the Death of SPIN Selling. Over the years I have questioned the impending death of other important areas like cold-calling, selling, sales process, salespeople and more. Then there are researchers who simply fail to talk with the right people.

Sell 100
article thumbnail

Head Shaving to Fight Cancer, Part 2

Score More Sales

The donation was made on a “per head” basis, then became a “if we get 400 people signed up, the donation goes over $2M.” Sign up for Top Sales World - and look for their monthly sales magazine- it is a great and helpful read each month. ” They did. and around the world yesterday. Increase Opportunities.

B2B 90