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X (Twitter) partners with Google Display Network

Search Engine Land

X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Read Google's Display Network guidelines for more information about display ads.

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Google unveils major Search Partner Network update as it removes opt-out option

Search Engine Land

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. What is the Search Partner Network? Why we care. Why are campaigns added to the SPN?

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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. Through their multi-channel studies, Microsoft found that accounts that utilized both the Search and Audience Network performed better than those using only Search.

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Networking Tips and Tactics for Introverts

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount (Virtual Selling) and Matthew Pollard (The Introverts Edge to Networking) take on networking for introverts. One of the biggest myths about networking is that to be an effective networker you need to have the “gift-of-gab" and be an outgoing self-promoter.

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Six Steps For Networking Success

Sales Coach Dew

These six tips will help you get the most out of your next networking event. If you have a love-hate relationship with networking events, you’re not alone! The truth is, from cocktail parties to huge conventions, networking events are a great way to meet new prospects or referral partners. Meet 3 quality people. Let’s dive in.

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2 new Google ad network policy updates

Search Engine Land

Google is updating two new policies for the ad network this month. Update to Abusing the ad network policy. This restriction pertains to all advertisements and any software that is hosted or linked by your website or application, irrespective of whether the software is advertised via the Google advertising network. New changes.

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Event Networking – Connect To Succeed

The 5% Institute

In today’s fast-paced world, networking has become an essential tool for personal and professional growth. When it comes to events, networking takes on a whole new level of importance. Event networking provides a unique platform for individuals to meet face-to-face, establish meaningful connections, and expand their network.