Salesforce

AUGUST 8, 2023

This is where generative AI opens up countless possibilities to streamline and accelerate the strategic design process. While we’re all still learning about prompt engineering, designers are well-suited to pick up the concepts quickly. Then, all we have to do is fine-tune the results.

UX 52

UX Objectives and Key Results User Experience Technique 52

ConversionXL

NOVEMBER 17, 2020

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . The following are some of the strategic tests we ran at Codecademy. We saw a strong positive result, so we kept moving.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

ConversionXL

AUGUST 5, 2015

There are 4 ways animation, when used properly, can actually strengthen UX. Here are some rules to follow when implementing animation into your digital designs: 1. One example Luke gives is the Google Search app, which uses transitions to keep the screen animated while the app loads search results. The lefthand menu pops up.

User Experience 126

User Experience UX Objectives and Key Results Follow-up 126

Lead Fuze

JULY 20, 2023

The objective here is not just about learning how to calculate or measure sales volume but understanding its significance in shaping successful business strategies. The result? Understanding Sales Volume Variance Beyond just total sales numbers, it’s important to understand how your actual results compare with your projections.

Growth 52

Growth Objectives and Key Results User Experience UX 52

ConversionXL

JULY 14, 2020

In fact, research tells us that an optimized mobile site has significant conversion potential , and redesigning the mobile UX can boost conversion rates. If you don’t have a data-heavy pricing page, these UX tips are still beneficial; in fact, they’ll be easier to put into practice since a simpler page is easier to refactor.

Price 77

Price UX User Experience Real Estate 77

ConversionXL

SEPTEMBER 4, 2019

UX is constrained by browsers. In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams.

UX 103

UX User Experience Engineering Launch 103

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via The result? Growth hacking isn’t about deploying sleazy tricks. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

PandaDoc

OCTOBER 3, 2023

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. High end or not, all ecommerce stores should at least follow some basic usability principles. Take 2 minutes to open up the websites of a few luxury brands and look at their product descriptions.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

AUGUST 16, 2016

The biggest difference UX-wise? Okay, now that we’ve identified the different video marketing platforms, let’s organize them each by their main business objective (not necessarily their only objective): Conversions: Your Website. These poor results explain why it’s a bad idea to “blast” the same video everywhere.

CTR 78

CTR Objectives and Key Results UX Conversion 78

ConversionXL

DECEMBER 23, 2015

If you’re unfamiliar, heuristic analysis is an expert-based analysis that uses experience-based techniques for problem solving, learning, and discovery. Its results are not guaranteed to be optimal, but this is a good way to familiarize yourself with every area of the site and identify problem areas. What is this page about?

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

ConversionXL

MARCH 19, 2013

The end goal of information architects is to come up with a structure / design that balances the users’ desires with the business’s needs. One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. The final goal is essentially to come up the architecture of the site.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. On day one, we heard from UX and digital analytics experts. You may have one observation and then multiple inferences, which would result in multiple design options. What else could it be?”

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

SEPTEMBER 5, 2019

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”.

X-functional 102

X-functional Represent Follow-up Up-sell 102

Hubspot

APRIL 3, 2015

The following tips are pieces of advice I wish I had been given at the onset of my DIY graphic design journey. Influencers have paved the way for others to follow in their footsteps, and they''re often willing to share the secrets to their success. Where can you find designers to follow? 8 Design Tips For Beginners.

Objectives and Key Results 78

Objectives and Key Results Construction Technique Follow-up 78