SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 94

Go To Market GTM Cross-sell Growth 94

Highspot

OCTOBER 23, 2023

It contributes to more than 25% of overall income and profits. When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Market share: How much of the target market has the product captured compared to competitors?

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JUNE 25, 2021

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Maturity: The height of your product’s adoption and profitability.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Non-recurring engineering (NRE) costs can be built into the pricing structure or billed out separately as a one-time fee. And if yes, to what extent?

GTM 74

GTM Negotiate Profit margin Contract 74