SaaStr
DECEMBER 22, 2023
But there’s a single metric that can reflect market demand, product market fit, how well a GTM engine is executing, and the quality of the product- and that is the CAC (customer acquisition cost) payback period. The pie chart shows the different industries customers were in — schools, local government, food, transportation, etc.
Hubspot
AUGUST 21, 2023
To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. It's also worth noting that go-to-market strategies aren't exclusive to physical products.
Sales Hacker
OCTOBER 7, 2021
Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Jenny is a revenue leader and GTM strategist. Julie is responsible for GTM strategy, optimizing sales performance, and building great teams. Experienced and strategic GTM leader that loves driving revenue growth.”
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