The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy
Sales Hacker
APRIL 10, 2018
Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. When we map the number of deals committed against a listed price (ACV), you will notice deals starting to segment around discount levels. The SMB segment—going upstream vs. downstream.
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