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CTV ad spend hits record-breaking $1 billion in June

Search Engine Land

Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly (even as the report noted a dearth of pet brands advertised on Disney+ in June). If your brand is interested in exploring CTV, dig deeper in The search marketer’s guide to connected TV: best practices for making the jump. Why we care.

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Should AI attempt absolutely everything?

Martech

Further, in the hotel space, some customers travel with pets and need pet-friendly places to stay. For instance, if “drums” were in the prompt, what if the tool responded with, “Check out our guide for targeting niche audiences?” Ducks at the Peabody Hotel in Memphis, escorted by the official Duckmaster.

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5 Lessons We Learned from These Famous Rebrands

Hubspot

The announcement was used to highlight the company's rebranding efforts — the pet store, which is over 50 years old, was officially rebranding itself as a health and wellness company for pets. Nowadays, many American pet owners treat their animals as members of the family — so Petco's rebranding makes a lot of sense.

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Small Business Guide to Attracting and Retaining Employees

Sales Pop!

Some employers even choose to include pet insurance or pet benefits for their employers. The post Small Business Guide to Attracting and Retaining Employees appeared first on SalesPOP! It will be essential for you to find out what other local small businesses offer so you can create a competitive compensation plan.

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Google’s 2023 Search quality rater guidelines update: Here’s what changed

Search Engine Land

Google provides the example of an “overheated pet” when the searcher types “hot dog” (although I feel that this interpretation is more plausible than a “no chance” rating!). The three new examples represent queries that would be best answered with videos, images or how-to guides. Dig deeper.

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How to handle changes in agile marketing

Martech

It’s what guides the team toward success and narrows their focus. Dig deeper: MetLife uses agile marketing to unleash pet insurance sales For example, your team’s quarterly Guidepoint is: Create an omni-channel marketing campaign to improve our organic beauty sales by 20% this quarter.

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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

They should also write guides on how to configure servers, troubleshoot common issues, etc. If the person is not writing the guides and “how to” posts on the publication, don’t worry. You can link to the lists from the how-to guides, creating an even better UX. And with that trust, you may see higher conversion rates.

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