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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

Dodge brilliantly leveraged their NASCAR sponsorship to sell more cars and and built a database of new sales leads from the Northeast region. They ran an geo-targeted (Northeast region) sweepstakes campaign on a mini-site. To meet those goals it was decided to create a 12 week online sweepstakes campaign.

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8 major email marketing mistakes and how to avoid them

Martech

This stems from jumping headfirst into personalization without thinking about how to use it to meet customers’ needs or help them solve problems. Your next email campaign to this customer – and to everyone else on whom you have little or no data – promotes discounted trips to Hawaii, Fiji and the Mediterranean. Mistake #6.

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The 12 Best AI Assistants for Sales Teams

Hubspot

For instance, Gong , a revenue intelligence platform, can discern winning and losing sales pitches among your team. Say, you sell helicopter tours of Hawaii for corporate retreats. generates virtual meeting summaries and transcribes sales calls, saving time and reducing the likelihood of errors. AI corrects revenue forecasts.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Better outcomes for target accounts: An ABS approach means understanding your customers’ concerns and offering practical solutions to help them meet their goals. For instance, your marketing team should develop the early messaging strategy, but sales should be involved in reviewing and approving so they can create a pitch that aligns.

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What Is Lead Qualification and How Does It Work?

Salesforce

These might include the type of company, location, region, industry, revenue, or number of employees. Need: “What needs are you trying to meet, and what has stood in the way so far?” Consider how your product or service can meet those needs and focus future conversations around them.