Search Engine Land

JANUARY 11, 2023

Especially when considering last-click attribution and return on ad spend (ROAS), search is always going to over-index as one of the stronger performance channels. Focusing on a consumer map helps us to better identify our audiences at their individual path to purchase based on the signals they provide back to us.

Objectives and Key Results 96

Objectives and Key Results Campaign Entertainment Clients 96

Martech

JULY 22, 2021

If you’d like to tell us how you feel about in-person right now, there’s no better way to do it than spend a few moments completing the latest edition of our running events participation survey. He has committed to spending millions of dollars to support eligible athletes and the college sports landscape over the next several years.

Sports 109

Sports Non-Profits Campaign Growth 109

SaaStr

JANUARY 24, 2020

Long live Net Dollar Retention Rate with Dave Kellogg. — What It Really Takes to go from Series A to Series B with Canvas, Scale Ventures and Index Ventures. And … if you are speaking and aren’t on the Top 30, and want to be … reach out to us. Work with us. Work with us, not against us.

Finance 77

Finance Growth Pipeline Launch 77

SaaStr

MARCH 19, 2021

PayPal has continued to skyrocket, and then, of course, Zoom replacing ServiceNow in the top five from 2020, as Zoom meetings, Zoom backgrounds, and for all of us, even a little Zoom fatigue is becoming a necessary and important element of our every day. Zoom’s market cap grew over 4X to reflect that.

E-commerce 78

E-commerce Construction Growth Price 78

SaaStr

APRIL 1, 2019

Take a look at some of the all-star unicorn CEOs and founders, investors and accelerators joining us in Paris June 12-13th. The company was named one of Forbes next Billion Dollar Startups in 2018. The countdown is on!! We’re less than 71 days away. Are you coming to Europa 2019 ? The Unicorns ??. The Investors ?.

Finance 66

Finance Represent Closing Growth 66

SaaStr

MARCH 20, 2020

To date they have raised over $58M from some of the best in the business including Index Ventures, John Collison, Paul English, Drew Houston, Frederic Kerrest, Diane Greene and more incredible names. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Agnes Bazin.

Growth 72

Growth Engineering Referrals Start-ups 72

SaaStr

OCTOBER 31, 2019

Join us at SaaStr Annual 2020. Obviously, the cloud business, and so I think we’ve seen over the last decade that AWS now is arguably the biggest driver of value for Amazon as they are approaching this trillion-dollar market cap milestone, and the same goes for Microsoft. Want to see more content like this? FULL TRANSCRIPT BELOW.

Finance 40

Finance Growth Retail Drivers/motivators 40

SaaStr

MARCH 10, 2020

Join us at SaaStr Annual 2020. When they pay us to do that, we give them access to a best in class software platform. No matter what you’re calling about, no matter what you need from us, you’re either calling your rep or you’re calling the squad paired with your rep. Want to see more content like this?

Government 79

Government Up-sell Contract X-functional 79

SalesHandy

AUGUST 18, 2020

trillion US dollars. The global pandemic of COVID-19 has affected almost every business sector across the globe. According to the recent report by Statista , there is a 0.4% drop in the global economy, which costs around 3.5 However, the world is healing now and companies are getting back to their normal workflow.

Follow-up 98

Follow-up Campaign Prospecting Technique 98

Martech

OCTOBER 23, 2023

These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete. T]hey use us as a bargaining chip against Google.” It’s a hard game to make any breakthroughs, but no one can accuse us of not being persistent.”

Trust 79

Trust Objectives and Key Results Engineering Negotiate 79

Heinz Marketing

AUGUST 3, 2020

Thank you so much for joining us. All you people joining us live on the Funnel Media Radio Network, thank you for making us part of your work from home work day or whatever you’re working today. Mike, thanks so much for joining us today. Read our conversation and/or listen below. Matt: Alrighty.

Pipeline 117

Pipeline Represent Sales Up-sell 117

ConversionXL

FEBRUARY 19, 2020

Nationwide Insurance’s ad, which featured Kevin Federline as a failed rap star stuck in a job in a fast-food restaurant, generated anxiety and feelings of insecurity—not the goal of the advertiser, even though the multi-million dollar spot was surely “focus grouped” before getting approval. This post contains video, click to play].

Non-Profits 105

Non-Profits Government Promote Technique 105

ConversionXL

JUNE 16, 2020

The choices for how to spend your time or dollars fall into two buckets: Site improvements, such as new content, on-page optimizations, and fixing technical SEO errors. You’re checking for pages in sitemaps that shouldn’t be indexed.” We like to do a CGA at least once per year to give us a big list of opportunities to draw from.

CTR 121

CTR A/B testing Click Through Rate Education 121

SaaStr

AUGUST 7, 2020

From strategies in recruitment and team building to sales tactics, these leaders from Salesforce, nCino, and Vlocity, will discuss the top tips for moving beyond horizontal SaaS and building a billion-dollar SaaS company. So, very excited to have both of you with us today, and thank you so much for making the time. Matt Garratt.

Price 59

Price Retail X-functional Healthcare 59

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Let’s look at each stage of the framework and how to use it to drive and measure growth. This stage answers the question: “How do our customers find us?”. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Score More Sales

AUGUST 20, 2012

We have a very high respect for the Sales Force Effectiveness Blog over at Sales Benchmark Index. What I loved about Dale was that he worked at a desk, selling millions of dollars worth of computers, peripherals, and services to the top accounting firms in the U.S. He made hundreds of thousands of dollars annually.

Inside sales 77

Inside sales Outside Sales Territory Sales 77

Hubspot

OCTOBER 1, 2015

Use of the mobile Safari app represents more than half of all mobile internet usage. There's a fair amount of confusion around what ad blocking applications are, how they work on iPhones and iPads with iOS 9, how they affect websites, and what marketers like us should do about them. Let's dig in together. What Are Ad Blockers?

Networking 78

Networking User Experience Technology Technology 78

Hubspot

JULY 18, 2014

Let us all let out a harmonious moan. SEO quickly became a zillion dollar business where those in search of search success bequeathed big checks to “experts” adept at the questionable art and science of creating backlinks. SERP results for the authorized will simply have a byline. Has Author Rank been abolished?

Engineering 69

Engineering Gaming Prospecting Strategize 69

Sales Hacker

MARCH 4, 2019

Tell us what is Datadog. Walk us through some of your philosophies there just because I think we’re on the same page. Walk us through how do you evaluate? Datadog has something called tagging that underlies everything we do, and it allows us to work in the cloud. What does Datadog do? How do you make that decision?

Pipeline 62

Pipeline Cold Call Sales Promote 62

Hubspot

APRIL 1, 2011

78% of business people use their mobile device to check email. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item. The more you blog, the more pages Google has to index, and the more inbound links you're likely to have. Is your email newsletter optimized for mobile devices?

B2C 78

B2C B2B Technology Technology 78

Heinz Marketing

DECEMBER 16, 2019

Matt: Thanks everyone for joining us for another episode of Sales Pipeline Radio. If you have stumbled upon us on the Funnel Media Radio Network, thanks very much for listening to us and we are here live every Thursday at 11:30 Pacific, 2:30 Eastern, so thank you for joining us during your Workday.

Pipeline 53

Pipeline CRM Contact Sales 53

Hubspot

MARCH 27, 2014

As Jake Sorofman, research director with Gartner for Marketing Leaders, writes for the Harvard Business Review , the multibillion-dollar online advertising economy is giving rise to a new type of marketing leader. If the theory of evolution has taught us anything, it''s go digital or die. Beyond Digital.

Represent 68

Represent Technology Technology Start-ups 68

SaaStr

SEPTEMBER 12, 2019

Join us at SaaStr Europa 2020. I’m from the south in the US. The CEO of publicly stepped down and left it to us to take care of. They actually did what they said they were going to do, which a lot of venture firms did not help us. Product led growth index. Want to see more content like this? Higher multiples.

Growth 40

Growth Product Price Engineering 40

Hubspot

JUNE 19, 2014

Toys R Us pays $5.1 Toys R Us really, really wanted to dominate the word "toys'' in search, so much so that they paid top dollar for the eponymous domain name, toys.com, back in 2010. They didn''t use any black hat tactics -- they just messed up. million for Toys.com domain name, forgets to set up 301 redirects.

Retail 77

Retail Networking Construction Launch 77

SaaStr

APRIL 24, 2019

To date, Alexandr has raised over $23m with Scale from some of the best in the business including Index, Accel, Y Combinator, Dropbox’s Drew Houston, Justin Kan, Thumbtack’s Jonathan Swanson and more. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin.

Price 50

Price Start-ups Consult Product 50

Hubspot

APRIL 21, 2011

Steve Garfield, the online video ninja, joins us for episode 17 of Inbound Now. If you go to the Chevrolet website and it’s these multimillion dollar TV commercials that look gorgeous. People are using YouTube as a search engine (it's actually the 2nd largest search engine in the world). It’s Chevrolet.Posterous.com.

Electricity 58

Electricity Engineering Start-ups Follow-up 58

Hubspot

MARCH 19, 2012

If I'm a mom or pop and I'm trying to optimize a site by myself, I'm going to get beat by people paying thousands of dollars. ". Those are really important signals for us. Then make sure your site is easily crawlable so bots can actually read and index that content. So marketers, it sounds like the same rules still apply.

Engineering 78

Engineering Follow-up Conversion Product 78

Hubspot

APRIL 28, 2015

That's what all of us fans expect.". Media companies, like ESPN, may differ on this slightly, but for my marketing dollar, the most important personalization I can do is to adapt my content to fit the customer lifecycle. By customer lifecycle, I mean all of the stages individuals go through when they're weighing a purchase decision.

Sports 72

Sports Retail Launch Start-ups 72

SaaStr

JUNE 19, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Just because of the special circumstances currently, it took us two weeks less than planned to get to a term sheet. This podcast is sponsored by Guru. Christoph Janz.

Pitch 63

Pitch Trust Meeting Follow-up 63

Search Engine Land

DECEMBER 15, 2022

When we understand consumer trends and insights, we are better equipped to evaluate marketing priorities – giving us peace of mind that our advertising is purposeful, personalized and helpful for consumers. If information cannot be crawled and indexed , it will not be available to consumers making it useless.

Objectives and Key Results 20

Objectives and Key Results Drivers/motivators User Experience Retail 20

Cience

NOVEMBER 6, 2019

Our customers are shopping with us on average for 2.5 Or is it about market access—that partner provides us with access to certain sectors or decision makers at companies? In fact, whenever I work with a firm or sit on a Board and hear that “all our channel partners love us. But that’s not easy. That’s wrong.

Retail 42

Retail Manufacturing Price Up-sell 42

SaaStr

SEPTEMBER 27, 2019

Using data to your advantage. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. So that first year I was really fortunate to be able to already have a lot of visitors from APAC coming to the site because of all of the US, global English content.

Start-ups 52

Start-ups B2B A/B testing Pipeline 52

SaaStr

FEBRUARY 8, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. You know, it makes us, us, we, my people just sound so simple and heartless, and there’s been a lot of different studies really on that. You can also take your SaaStr to go: Listen on iTunes.

Commission 46

Commission Sales Construction Start-ups 46

Search Engine Land

OCTOBER 18, 2023

I’ve had the fortune of working with countless billion-dollar brands. Obviously, a site that doesn’t get indexed properly is a problem. You need better internal operating systems – not just better, more talented people – to scale million-dollar brands into billion-dollar ones. Don’t just take my word for it.

Follow-up 133

Follow-up Process Start-ups Gaming 133

Heinz Marketing

JUNE 18, 2018

Are you joining us LIVE for Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Matt: Thank you everyone for joining us on Sales Pipeline radio, those of you who’s joining us live we are here live every Thursday at 11:30 Pacific, 2:30 Eastern. Patrick thanks so much for joining us today.

Pipeline 45

Pipeline Objectives and Key Results Sales B2B 45

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. My guess is that our early investors humored us, and said, “Yeah, they say SMB now, but they’re not stupid. But of course, it wasn’t always quite that big!

Up-sell 89

Up-sell Price Start-ups Cross-sell 89

SaaStr

JULY 15, 2020

I don’t know what’s going on but I knew I wanted someone that would tell us exactly how it is, speak with data, be unvarnished and have enough wins both operationally as investor under his or her belt to not hide anything, just to share it how it is. Let alone the Datadog and the Shopify guys and the Zooms. I already see this.

X-functional 60

X-functional E-commerce Growth Retail 60